Greer Tessler

Examiner
DISC Type : cs

Founding Partner at Simple Food Ventures

Brooklyn, New York, United States

Overview

Greer Tessler is the Founding Partner of Simple Food Ventures and an active angel investor specializing in the CPG space. Leveraging her expertise in business development and partnerships, she excels at connecting companies to foster growth. Colleagues describe her as diligent, hard-working, and a versatile, creative thinker. She earned her Bachelors from the University of Vermont.

Her professional and personal interests converge on the future of consumer goods. She is passionate about networking with founders, discussing emerging industry trends, and exploring innovations within the CPG landscape, particularly in the food sector. She frequently attends major industry events like Expo West.

She is actively shaping the future of food by investing in and guiding emerging brands like Ayoh Foods, which recently launched nationally with Whole Foods.

Personality Overview

Status Quo Seeker

Overcautious

Late Adopter

They are thorough and always follow a systematic approach.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

CPG Investing
As a founding partner and angel investor, she actively funds and supports early-stage consumer packaged goods brands, focusing on go-to-market execution.
Future of Retail
She follows and supports companies that are innovating the retail shopping experience, showing a keen interest in the intersection of technology and consumer goods.
Strategic Partnerships
Her background is centered on creating meaningful business partnerships, a skill she uses to help her portfolio companies scale and succeed.

Media Appearances

Greer Tessler and Cara Kaufman (Simple Food Ventures). Featured in Apple Podcasts

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Building Healthy Food Brands with Simple Food Ventures' Greer Tessler. Featured in CPG Guys

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Investor Spotlight: Greer Tessler and Luke Goldstein of Simple Food Ventures. Featured in Startup CPG

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Work History

6-2020
Founding Partner at Simple Food Ventures
7-2025
Investor at Covariance.ai
6-2025
Investor at HealthyCell
5-2025
Investor at Final Boss Sour
5-2025
Investor at Doughy

Education

2008 - 2012
Bachelor of Arts (B.A.) from University of Vermont
2002 - 2008
Education details unavailable from Columbia Grammar and Preparatory School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Brooklyn, New York, United States Job Level : N/A Designation : Founding Partner at Simple Food Ventures
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Insights For Selling To Greer

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greer is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Greer

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Greer move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Greer take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Greer

Personality Compatibility


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