Greg Carter, CFA

Evaluator
DISC Type : csd

Senior Executive Officer - Carta Middle East at Carta

Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

Overview

Greg Carter is a finance executive at Carta, focusing on international expansion in the Middle East, Asia, and Europe. A University of Oxford graduate with CAIA and IMC certifications, he previously founded the SME lending platform Growth Street and served as CFO at Capdesk, where he led its acquisition by Carta.

He founded a company, then as CFO of another, led it through an acquisition by his current employer, Carta.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Employee Equity
As former CFO of equity management platform Capdesk and current leader at Carta, he is focused on creating more owners and launched a charter for maximizing employee equity.
Fintech for SMEs
Founded Growth Street, an online lender for SMEs, and has publicly discussed issues like late payments affecting small and medium-sized businesses.
International Expansion
His current role at Carta is dedicated to driving growth across Asia, the Middle East, and Europe through strategic financial planning and analysis.

Media Appearances

Greg has no verified media appearances

Work History

4-2025
Senior Executive Officer - Carta Middle East at Carta
9-2022
Director, Strategic Finance at Carta
11-2020 - 9-2022
CFO at Capdesk
12-2019 - 7-2020
Founder at Growth Street
10-2014 - 12-2019
Chief Executive Officer at Growth Street

Education

2004 - 2008
BA from University of Oxford
1999 - 2004
Education details unavailable from Ampleforth College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates Job Level : N/A Designation : Senior Executive Officer - Carta Middle East at Carta
URL has been copied!

Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Greg

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Greg take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Greg

Personality Compatibility


Other Carta Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.