Greg Derlukiewicz

Critic
DISC Type : C

Chief Executive Officer at Third What

Warsaw, Mazowieckie, Poland

Overview

Greg is the CEO of Third What, a brand personality studio. With over 15 years of experience, he guides Fortune 500 companies and market leaders through strategic brand transformations, focusing on the synergy of language and appearance. He holds a Master of Arts from the SGH Warsaw School of Economics.

Outside of his studio, Greg is passionate about mentoring. He advises entrepreneurs with $1M+ revenue businesses through the Entrepreneurs Organization and helps aspiring design professionals at STGU reach their potential. He values community and actively participates in masterminds, workshops, and collaborative brainstorms.

He once won Polands largest public sector rebranding project without presenting a single design upfront.

Personality Overview

ROI Driven

Precise

Objective Thinker

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Brand Transformation
He leads his studio in guiding major enterprises through strategic brand evolution by combining the power of language and visual communication.
Brand Personality
His work is centered on designing a brand's personality, creating distinctive identities that drive tangible business value for his clients.
Mentoring Leaders
Actively mentors entrepreneurs and design professionals through organizations like Entrepreneurs' Organization and STGU, helping them overcome brand and personal challenges.

Media Appearances

Greg has no verified media appearances

Work History

3-2023
Chief Executive Officer at Third What
2-2023
Mentor at Entrepreneurs'​ Organization
11-2022
Member of EO London Accelerator at Entrepreneurs'​ Organization London
12-2020
Mentor at STGU
1-2016 - 1-2023
managing director & partner at Redkroft.

Education

2010 - 2012
Master of Arts (MA) from SGH Warsaw School of Economics
2007 - 2010
Bachelor of Arts (BA) from SGH Warsaw School of Economics

More Information

Social Presence :

Prographics :

Exp : 16 Location : Warsaw, Mazowieckie, Poland Job Level : Leadership Designation : Chief Executive Officer at Third What
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Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Greg

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Greg take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Greg

Personality Compatibility


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