Greg LaFata

Commander
DISC Type : D

Sr Product Marketing Manager, Amazon Air Cargo at Amazon

Mukilteo, Washington, United States

Overview

Greg LaFata is a Senior Product Marketing Manager at Amazon Air Cargo, specializing in developing innovative products and bridging marketing and sales organizations. A graduate of West Point and Seattle University, colleagues describe him as a strategic thinker with a conscientious, can-do attitude.

Outside of his tech career, Greg is the artist and founder of "Brotherly Life Philly, " a brand dedicated to his passion for Philadelphia sports. Through an online shop and social media, he creates and sells original artwork and merchandise for fellow fans, despite now living on the West Coast.

He has collaborated with a brewery to design custom can artwork celebrating Philadelphia Phillies superfans.

Personality Overview

Very Quick

Strong-Willed

Decisive

They are not focused on building rapport and relationships.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

Product GTM Strategy
He has led global go-to-market planning for new hardware programs and focuses on driving user acquisition and growth across his roles at Amazon.
Air Cargo Logistics
In his current role at Amazon Air Cargo, he is involved with expanding services and has noted the growing relationship with partners like avianca cargo.
Sports Artwork
He founded the brand "Brotherly Life Philly" to combine his passion for drawing with his love for Philadelphia sports, creating original art and merchandise.

Media Appearances

Greg has no verified media appearances

Work History

10-2024
Sr Product Marketing Manager, Amazon Air Cargo at Amazon
7-2023 - 9-2024
Sr Product Marketing Manager, Amazon AppStore for Android at Amazon
4-2023 - 10-2023
Personal goal pursuit at Amazon
4-2021 - 4-2023
eero Global Head of Product Marketing and GTM at Amazon
9-2020 - 4-2021
Sr Product Marketing Manager, Amazon Hub at Amazon

Education

2007 - 2011
Marketing from Seattle University, Albers School of Business and Economics
1992 - 1996
BS from United States Military Academy at West Point

More Information

Social Presence :

Prographics :

Exp : 29 Location : Mukilteo, Washington, United States Job Level : Middle Designation : Sr Product Marketing Manager, Amazon Air Cargo at Amazon
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Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Greg

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • They can take decisions very fast if you manage to convince them.
  • Can Greg take some risk or not?

  • The risks don’t matter much to them.

You And Greg

Personality Compatibility


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