Greg Salter

Inspirer
DISC Type : id

Founder & Principal at GS Advisory Co.

Los Angeles Metropolitan Area, United States

Overview

Greg Salter is a growth and strategy leader specializing in media, tech, and sports, with a talent for turning bold ideas into scalable, fan-centric businesses. Described as an empowering and effective executive, he holds an MBA from UCLA and a BS in Economics from The Wharton School.

He has a clear passion for building fandoms and creating compelling experiences across different media formats. His work and public posts show a strong interest in a wide range of content, from children’s educational programming and animation to comic book franchises for dedicated fans.

Unique fact: He built the original business case for the The Making of Harry Potter live experience in the UK, which surpassed its financial plan by over 50%.

Personality Overview

Generous

Achievment Oriented

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Franchise & IP Development
His career has focused on extending IP like podcasts and comics into cross-platform brands with consumer products, games, books, and live experiences.
Building Fan Communities
He has a track record of building platforms from the ground up, like DC Universe, designed to unite fans around TV, film, comics, and community.
Go-to-Market Strategy
As a strategic advisor, he creates actionable go-to-market plans, growth models, and partnership strategies for start-ups in media, tech, and sports.

Media Appearances

Greg has no verified media appearances

Work History

10-2022
Founder & Principal at GS Advisory Co.
3-2024 - 10-2025
Head of IP Development & Growth at Wondery at Amazon
8-2019 - 10-2022
SVP, WB Kids & Family and Adult Animation at Warner Bros. Discovery
1-2017 - 8-2019
SVP, WB Digital Networks at Warner Bros. Discovery
1-2008 - 1-2017
VP, WB Corporate Business Development & Strategy at Warner Bros. Discovery

Education

Bachelor of Science in Economics from The Wharton School
Master of Business Administration (MBA) from UCLA Anderson School of Management

More Information

Social Presence :

Prographics :

Exp : 17 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Founder & Principal at GS Advisory Co.
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Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Greg

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Greg take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Greg

Personality Compatibility


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