Greg Salter in

Greg Salter

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Founder & Principal at GS Advisory Co.
📍 Los Angeles Metropolitan Area, United States

Greg Salter is a growth and strategy leader specializing in media, tech, and sports, with a talent for turning bold ideas into scalable, fan-centric businesses. Described as an empowering and effective executive, he holds an MBA from UCLA and a BS in Economics from The Wharton School.

He has a clear passion for building fandoms and creating compelling experiences across different media formats. His work and public posts show a strong interest in a wide range of content, from children’s educational programming and animation to comic book franchises for dedicated fans.

Unique fact: He built the original business case for the The Making of Harry Potter live experience in the UK, which surpassed its financial plan by over 50%.

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Experience
17 Years
Current Role
Founder & Principal
Job Level
Leadership
Location
Los Angeles Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Greg cares about

Franchise & IP Development
His career has focused on extending IP like podcasts and comics into cross-platform brands with consumer products, games, books, and live experiences.
Building Fan Communities
He has a track record of building platforms from the ground up, like DC Universe, designed to unite fans around TV, film, comics, and community.
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Career

Work history

10-2022
Founder & Principal
GS Advisory Co.
3-2024 - 10-2025
Head of IP Development & Growth at Wondery
Amazon
8-2019 - 10-2022
SVP, WB Kids & Family and Adult Animation
Warner Bros. Discovery
1-2017 - 8-2019
SVP, WB Digital Networks
Warner Bros. Discovery
1-2008 - 1-2017
VP, WB Corporate Business Development & Strategy
Warner Bros. Discovery
In the press

Media appearances

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Education
Bachelor of Science in Economics
The Wharton School
Master of Business Administration (MBA)
UCLA Anderson School of Management
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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