Greg Stirrett

Supporter
DISC Type : s

Senior Advisor, Transition at Careica Health

Greater Calgary Metropolitan Area, Canada

Overview

Greg is a senior executive specializing in enterprise transformation and multi-site growth within regulated healthcare. As the founder of Rebel Sleep Institute, he pioneered a multidisciplinary approach to fatigue management. He holds an Executive MBA from the Haskayne School of Business and has deep expertise in complex service systems.

Outside of work, Greg is a family man and enjoys collecting hockey cards, a hobby he shares with his son. In 2024, they had a memorable experience pulling a rare and valuable Connor Bedard rookie card.

He was recently featured as a subject matter expert on CBC Radios national program, "Cost of Living, " to discuss the growing "sleep economy. "

Personality Overview

Calm

Thoughtful In Approach

Procedural

They are motivated by the potential impact of their decision on the organization.  They prefer to follow rules and procedures. They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

Workplace Fatigue
Founded a company focused on comprehensive fatigue management and frequently speaks on its impact in the workplace, including on national radio.
Healthcare Transformation
His career focuses on improving and scaling healthcare platforms. He founded his company to challenge the status quo and drive "disruptive innovation" in sleep medicine.
The Sleep Economy
Shared his expert insights on the growing sleep economy and consumer sleep products as a featured guest on a CBC Radio program.

Media Appearances

Greg has no verified media appearances

Work History

12-2025
Senior Advisor, Transition at Careica Health
1-2019 - 12-2025
President and Chief Executive Officer at Rebel Sleep Institute Inc.
10-2014 - 11-2018
Chief Operating Officer at RHS Canada
4-2012 - 9-2014
VP Sales & Marketing at The Snore Centre
2012 - 9-2014
VP Sales & Marketing at Sound Sleep Solutions

Education

2016 - 2018
Executive MBA from Haskayne School of Business
HBK from Lakehead University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Calgary Metropolitan Area, Canada Job Level : N/A Designation : Senior Advisor, Transition at Careica Health
URL has been copied!

Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Pause and ask them if they have any questions
  • Focus your pitch on the impact that you could help them have on their organization
  • Talk about refund and cancellation policy if the need arises

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Avoid saying anything that sounds like a risky proposition

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Greg

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Greg take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Greg

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.