Greta Branford

Questioner
DISC Type : c

ACMIO, Assoc Medical Director for Healthcare IT at Michigan Medicine

Detroit Metropolitan Area, United States

Overview

Greta has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Greta has no verified topics they care about

Media Appearances

Greta has no verified media appearances

Work History

8-2017
ACMIO, Assoc Medical Director for Healthcare IT at Michigan Medicine
8-2005
Assistant professor of Internal Medicine and Pediatrics at Michigan Medicine
9-1998 - 6-2005
Assistant Professor Internal Medicine and Pediatrics at University of Utah Health Hospitals and Clinics

Education

7-1994 - 6-1998
Doctor of Medicine - MD from University of Cincinnati
1990 - 1994
Doctor of Medicine - MD from University of Cincinnati College of Medicine

More Information

Social Presence :

Prographics :

Exp : 27 Location : Detroit Metropolitan Area, United States Job Level : Mid-senior Designation : ACMIO, Assoc Medical Director for Healthcare IT at Michigan Medicine
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Insights For Selling To Greta

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greta is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Greta

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Greta move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Greta take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Greta

Personality Compatibility


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