Greta Remington

Doer
DISC Type : ds

Fractional CMO and Executive in Residence at Venture Mechanics Startup Incubator / Accelerator

United States

Overview

Greta Remington is a growth and innovation executive with over 30 years of experience in the consumer and CPG sectors. She specializes in launching products, revitalizing brands, and optimizing portfolios for Fortune 500 companies and private equity firms. She is a graduate of Miami University.

Greta is passionate about mentoring and guiding the next generation of CPG leaders. She actively works with startup incubators and accelerators, coaching founders on business models, marketing plans, and investment strategies to help them scale their emerging brands.

She has delivered over $4 billion in incremental revenue from more than 200 product launches across 80 brands throughout her career.

Personality Overview

Results Focused

Deliberate Doer

Long-term Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

CPG Innovation
A core focus of her career. She frequently writes about the need for repeatable, scalable growth engines in CPG and analyzes emerging consumer trends like GLP-1 foods.
Agile Methodologies
She has developed an "Agile Stage-Gate" approach to innovation, which she advocates for to achieve faster cycle times, higher success rates, and stronger team alignment.
Startup Mentorship
As a fractional CMO and Executive in Residence for accelerators, she actively coaches founders of emerging brands on go-to-market strategies and investor presentations.

Media Appearances

Greta has no verified media appearances

Work History

9-2024
Fractional CMO and Executive in Residence at Venture Mechanics Startup Incubator / Accelerator
4-2024
Executive in Residence at Loeb.nyc
4-2024 - 10-2024
Innovation Consultant at Mondelēz International
1-2023 - 9-2024
SVP Marketing & Innovation at Happi Foodi
5-2021 - 1-2023
Innovation Lead & AI Consumer Research Lead at Agile City

Education

Bachelor's of Science from Miami University

More Information

Social Presence :

Prographics :

Exp : N/A Location : United States Job Level : Senior Designation : Fractional CMO and Executive in Residence at Venture Mechanics Startup Incubator / Accelerator
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Insights For Selling To Greta

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greta is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Greta

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Greta move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Greta take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Greta

Personality Compatibility


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