Gretchen Martz

Go-getter
DISC Type : d

Senior Vice President - West Region at Vistage Worldwide, Inc.

Carlsbad, California, United States

Overview

As Senior Vice President for the West Region at Vistage, Gretchen leads business development and field operations. An alumna of San Diego State University, she has held multiple leadership roles since 2011, focusing on sales enablement, executive coaching, and empowering CEOs through high-caliber peer advisory groups.

Her passion for supporting small businesses is deeply rooted in personal experience, having watched her family navigate the challenges and successes of their own business for over 40 years. This background fuels her commitment to helping other leaders thrive.

She is a certified Vistage Faculty member, directly involved in the growth and development of the Vistage Chair community.

Personality Overview

Self-Confident

Direct & Candid

Fast-Paced

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Executive Coaching
Her role is centered on advising and connecting company leaders with peer advisory boards and executive coaching to foster growth and development.
Supporting SMBs
Inspired by her family's 40-year business journey, she has a deep personal passion for helping small and midsize businesses succeed.
Sales Enablement
She has a background in leading sales and channel enablement, focusing on creating programs to support growth and development within a business community.

Media Appearances

Gretchen has no verified media appearances

Work History

7-2025
Senior Vice President - West Region at Vistage Worldwide, Inc.
10-2022 - 7-2025
SVP, Channel Operations & Enablement at Vistage Worldwide, Inc.
5-2018 - 11-2022
Vice President, Sales and Chair Enablement at Vistage Worldwide, Inc.
10-2014 - 5-2018
Vice President, New Group Development at Vistage Worldwide, Inc.
5-2013 - 9-2014
Director of Membership Development at Vistage Worldwide, Inc.

Education

BA from San Diego State University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Carlsbad, California, United States Job Level : Leadership Designation : Senior Vice President - West Region at Vistage Worldwide, Inc.
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Insights For Selling To Gretchen

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gretchen is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Gretchen

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Gretchen move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Gretchen take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Gretchen

Personality Compatibility


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