Guadalupe Cano

Questioner
DISC Type : c

Owner at Visual Latina, Shopper Marketing Agency

Argentina

Overview

Guadalupe Cano is the Owner and CEO of Visual Latina, a shopper marketing agency she co-founded and expanded globally. An award-winning expert in marketing and commerce, her education includes programs at Northwestern University and Yale School of Management. She is recognized as a leader in her field.

She is passionate about fostering female leadership, actively mentoring other professional women through organizations like "Good Latinas for Good. " Guadalupe frequently shares her expertise as an educator and speaker, contributing to executive programs and industry events to help develop talent in the marketing community.

She served as a juror for the prestigious Global Effie "Best of the Best" awards.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Shopper Marketing
Her entire career is focused on shopper marketing, having co-founded and built a global agency, Visual Latina, dedicated to this specialty.
Women's Leadership
She completed a Women Leadership program at Yale and actively mentors other professional women through platforms like "Good Latinas for Good".
Global Agency Growth
She led the international expansion of her agency into the United States, Europe, Asia, and Africa, building teams and client relationships worldwide.

Media Appearances

Guadalupe has no verified media appearances

Work History

3-2003
Owner at Visual Latina, Shopper Marketing Agency
2000 - 2003
Account Supervisor Coca-Cola South Latin at McCann Worldgroup
1-1999 - 1-2000
Planning - Account Executive at JWT
1-1998 - 12-1999
Account Assistant at Cano & Asociados Publicidad
12-1997 - 1-1999
Account Assistant at GC Comunicacion

Education

Women Leadership from Yale School of Management
2006 - 2007
Shopper Marketing Master Program Northwestern University from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Argentina Job Level : N/A Designation : Owner at Visual Latina, Shopper Marketing Agency
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Insights For Selling To Guadalupe

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guadalupe is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Guadalupe

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Guadalupe move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Guadalupe take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Guadalupe

Personality Compatibility


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