Guido De Boer

Critic
DISC Type : C

Non Executive Director at Juventus Football Club

Amsterdam, North Holland, Netherlands

Overview

Guido De Boer is the Chief Financial Officer at Exor, bringing 18 years of experience from The HEINEKEN Company, where he was Global Head of Corporate Development. He holds a Masters in Economics from Erasmus University Rotterdam and has completed executive programs at Harvard and IMD. He also serves on multiple public company boards.

Guido has a strong interest in professional sports, demonstrated by his position as a Non-Executive Director on the board of Juventus Football Club. He expressed pride in joining the club, citing its history, passion, and relentless mindset as key motivators for his involvement.

He holds the unique distinction of serving on the boards of both a world-renowned football club and a publicly-listed technology mobility company (Via Transportation).

Personality Overview

Precise

Critic

ROI Driven

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Global M&A
As Global Head of Corporate Development at Heineken and in his current role at Exor, he is responsible for group strategy and large-scale merger and acquisition activities.
Corporate Governance
Serves as a board member for both Juventus Football Club and the technology company Via Transportation, participating in audit and governance committees.
Strategic Investments
As CFO of Exor, one of Europe’s largest holding companies, he is central to the firm's strategy of making successful long-term investments and building companies.

Media Appearances

Guido has no verified media appearances

Work History

11-2025
Non Executive Director at Juventus Football Club
9-2025
Board Member at Via
11-2022
Chief Financial Officer at Exor N.V.
2-2020 - 11-2022
Global Head of Corporate Development at The HEINEKEN Company
9-2019 - 2-2020
CFO Europe at The HEINEKEN Company

Education

2016 - 2016
Executive management programme from Harvard Business School
2008 - 2008
Executive management programme from IMD

More Information

Social Presence :

Prographics :

Exp : 12 Location : Amsterdam, North Holland, Netherlands Job Level : Senior Designation : Non Executive Director at Juventus Football Club
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Insights For Selling To Guido

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guido is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Guido

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Guido move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Guido take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Guido

Personality Compatibility


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