Guido Kerkhof

Evaluator
DISC Type : CDS

Partner GTM Strategy Lead for Software Development Companies (Microsoft EMEA) at Microsoft

Amsterdam, North Holland, Netherlands

Overview

Guido is an expert in Go-to-Market strategy at Microsoft EMEA, where he leads growth for software development partners (ISVs), focusing on the Financial Services and Healthcare sectors. Educated at Northwesterns Kellogg School, he is recognized for bridging the gap between marketing and sales. People who have worked with him describe him as sharp, strategic, and a senior marketing professional.

Driven by a passion for using technology to make a positive impact, Guido has an entrepreneurial background. He founded a marketing consultancy, 2ignite Marketing, and co-founded Esegui, a company focused on developing new business concepts. This demonstrates his commitment to innovation both within large corporations and in his own ventures.

Unique fact: Guido is the co-inventor of the Vinesso wine tap and cooler, and holds a patent related to his new business concepts.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

ISV Partner Growth
His current role is dedicated to defining and driving the Go-to-Market strategy for Independent Software Vendors (ISVs) across the EMEA region through the Microsoft Commercial Marketplace.
Marketing Innovation
He founded his own marketing consultancy, co-invented patented products, and has published on management routines that block innovation, showing a deep-seated interest in novel approaches.
AI in Business
Recognized in Onalytica's top 10 for AI influencers and holds a Microsoft AI Navigator certification. He actively promotes partner solutions built on the Microsoft Azure AI platform.

Media Appearances

Guido has no verified media appearances

Work History

7-2025
Partner GTM Strategy Lead for Software Development Companies (Microsoft EMEA) at Microsoft
7-2024 - 6-2025
Partner GTM Lead for ISVs (Microsoft EMEA) at Microsoft
7-2023 - 6-2024
Partner GTM Lead for Digital & App Innovation and Commercial Marketplace (Microsoft EMEA) at Microsoft
5-2004 - 8-2018
Founder & Owner at 2ignite Marketing
3-2007 - 12-2013
Co-founder at Esegui

Education

2018 - 2018
Marketing from Northwestern University - Kellogg School of Management
2014 - 2014
Masterclass Digital Marketing Strategy & Social Media from Nyenrode Business University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Partner GTM Strategy Lead for Software Development Companies (Microsoft EMEA) at Microsoft
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Insights For Selling To Guido

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guido is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Guido

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Guido move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Guido take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Guido

Personality Compatibility


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