Guido Kerkhof in

Guido Kerkhof

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Partner GTM Strategy Lead for Software Development Companies (Microsoft EMEA) at Microsoft
📍 Amsterdam, North Holland, Netherlands

Guido is an expert in Go-to-Market strategy at Microsoft EMEA, where he leads growth for software development partners (ISVs), focusing on the Financial Services and Healthcare sectors. Educated at Northwesterns Kellogg School, he is recognized for bridging the gap between marketing and sales. People who have worked with him describe him as sharp, strategic, and a senior marketing professional.

Driven by a passion for using technology to make a positive impact, Guido has an entrepreneurial background. He founded a marketing consultancy, 2ignite Marketing, and co-founded Esegui, a company focused on developing new business concepts. This demonstrates his commitment to innovation both within large corporations and in his own ventures.

Unique fact: Guido is the co-inventor of the Vinesso wine tap and cooler, and holds a patent related to his new business concepts.

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Experience
17 Years
Current Role
Partner GTM Strategy Lead for Software Development Companies (Microsoft EMEA)
Job Level
Mid-senior
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Priorities

Topics Guido cares about

ISV Partner Growth
His current role is dedicated to defining and driving the Go-to-Market strategy for Independent Software Vendors (ISVs) across the EMEA region through the Microsoft Commercial Marketplace.
Marketing Innovation
He founded his own marketing consultancy, co-invented patented products, and has published on management routines that block innovation, showing a deep-seated interest in novel approaches.
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Career

Work history

7-2025
Partner GTM Strategy Lead for Software Development Companies (Microsoft EMEA)
Microsoft
7-2024 - 6-2025
Partner GTM Lead for ISVs (Microsoft EMEA)
Microsoft
7-2023 - 6-2024
Partner GTM Lead for Digital & App Innovation and Commercial Marketplace (Microsoft EMEA)
Microsoft
5-2004 - 8-2018
Founder & Owner
2ignite Marketing
3-2007 - 12-2013
Co-founder
Esegui
In the press

Media appearances

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Education
2018 - 2018
Marketing
Northwestern University - Kellogg School of Management
2014 - 2014
Masterclass Digital Marketing Strategy & Social Media
Nyenrode Business University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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