Rohit is the Founder of Moonshot Foodworks, building F&B brands Melt House and ButterHands. He leverages his background in content strategy and storytelling from ScoopWhoop and Sony Pictures to grow his ventures. He holds a Master of Mass Communication from Jamia Millia Islamia University.
Outside of his entrepreneurial pursuits, Rohit is a storyteller at heart who enjoys reading to unwind. He shares his introspective thoughts on brand-building and the founders journey through his writings, connecting his professional experience with his personal reflections on business and life.
He is taking his expertise in creating content for millions at major media houses and applying it to bootstrap his own food brands.
Rohit Beniwal
Founder at Moonshot Foodworks Private Limited
Gurugram, Haryana, India
Overview
Topics They Care About
Brand Storytelling
Believes a brand must stand for a single key idea, applying his content creation background from Sony and ScoopWhoop to build his F&B brands' narratives.
F&B Entrepreneurship
Currently bootstrapping and scaling two distinct food brands, Melt House and ButterHands, within the competitive Indian market.
Founder Introspection
He often writes about the personal motivations behind starting a business, questioning whether it is for ego or a more meaningful purpose.
Media Appearances
Rohit has no verified media appearances
Work History
1-2020
Founder at Moonshot Foodworks Private Limited
12-2017 - 6-2019
Senior Content Producer (Scoopwhoop Unscripted) at ScoopWhoop Media Pvt. Ltd.
7-2016 - 7-2017
Producer (Programming) at Sony Pictures Networks India
7-2015 - 7-2016
Creative Trainee at Sony Pictures Networks India
Education
2013 - 2015
Master of Mass Communication from AJKMCRC, Jamia Millia Islamia University
2010 - 2013
Bachelor of Business Studies from Shaheed Sukhdev College Of Business Studies
More Information
Social Presence :
Prographics :
Exp : 9
Location : Gurugram, Haryana, India
Job Level : Leadership
Designation : Founder at Moonshot Foodworks Private Limited
