Guido Krömer

Examiner
DISC Type : sc

Chief Executive Officer at eSagu GmbH

Buschbell, North Rhine-Westphalia, Germany

Overview

Guido Krömer is the co-founder and Chief Executive Officer of eSagu GmbH, a software company based in Cologne, Germany, that he helped establish in 2015. He leads the company in creating e-commerce solutions, including automated repricing tools for online marketplaces like Amazon, OTTO, and Kaufland.

He is a firm believer in sustainable pricing, stating that from the beginning, his company has refused to "participate in sending price breakers on a race down the price spiral. "

Personality Overview

Process Oriented

Late Adopter

Unexpressive

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

E-commerce Repricing
Leads a company focused on repricing tools for platforms like Kaufland, Amazon, and OTTO, emphasizing strategic, value-oriented pricing over aggressive price-cutting.
Marketplace Automation
His company recently developed new REST APIs to help sellers automate pricing, strategy, and inventory management to increase efficiency and reduce manual work.
SaaS for Retailers
Celebrated 10 years of his company's mission to build innovative and stable software that functions effectively for retailers across Europe and the UK.

Media Appearances

Guido has no verified media appearances

Work History

Chief Executive Officer at eSagu GmbH

Education

Guido has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : Buschbell, North Rhine-Westphalia, Germany Job Level : Leadership Designation : Chief Executive Officer at eSagu GmbH
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Insights For Selling To Guido

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guido is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Guido

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Guido move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Guido take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Guido

Personality Compatibility


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