Guido Krömer is the co-founder and Chief Executive Officer of eSagu GmbH, a software company based in Cologne, Germany, that he helped establish in 2015. He leads the company in creating e-commerce solutions, including automated repricing tools for online marketplaces like Amazon, OTTO, and Kaufland.
He is a firm believer in sustainable pricing, stating that from the beginning, his company has refused to "participate in sending price breakers on a race down the price spiral. "
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