Guido Rindi

Questioner
DISC Type : c

Senior Director of Marketing EMEA at Amplifon

Milan, Lombardy, Italy

Overview

Guido is a seasoned marketing leader with experience across the finance, telecom, and healthcare sectors. As Senior Director of Marketing at Amplifon, he leverages his expertise in data-driven strategy and consumer insights. He holds a bachelors degree in Economics from Luiss Guido Carli University.

Outside of his direct professional responsibilities, Guido has shown a strong focus on brand values, particularly emphasizing sustainability and the importance of human relationships in business. His career has been primarily based in Milan, Italy.

He has led significant brand repositioning campaigns focused on corporate social responsibility and human-centric values.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Customer Dialogue
He emphasizes making communication with customers more agile and immediate, believing it fosters a closer relationship and raises the level of service.
Data-Driven Marketing
His background is rooted in marketing intelligence and customer analysis, using data to inform strategy and understand consumer behavior.
Consumer Trends
He actively shares reflections on the evolving and now-consolidated behaviors of consumers and retailers in the modern market.

Media Appearances

Guido has no verified media appearances

Work History

7-2023
Senior Director of Marketing EMEA at Amplifon
11-2017 - 6-2023
Marketing Director at Agos
9-2015 - 10-2017
Marketing Intelligence Director at Sky Italia
9-2013 - 9-2015
Head of Strategic Marketing & Insight at Sky Italia
6-2012 - 9-2013
Head of Customer Intelligence at Sky Italia

Education

1997 - 2001
Laurea L in Scienze Economiche from Luiss Guido Carli University
1991 - 1996
Maturità from Manfredi Azzarita - Liceo Scientifico

More Information

Social Presence :

Prographics :

Exp : 24 Location : Milan, Lombardy, Italy Job Level : Senior Designation : Senior Director of Marketing EMEA at Amplifon
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Insights For Selling To Guido

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guido is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Guido

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Guido move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Guido take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Guido

Personality Compatibility


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