Guilherme C. Ferreira

Critic
DISC Type : C

Partner, Global Learning & Development at Publicis Groupe

London, England, United Kingdom

Overview

Guilherme is a Partner in Global Learning & Development at Publicis Groupe, focusing on leadership development, facilitation, and learning strategies. With a BSc in Psychology from Brunel University, his career includes talent development roles at major media firms like NBCUniversal and Havas, showcasing his expertise in the sector.

He is driven by work that has a positive and meaningful impact on peoples lives. His professional interests include major technology and media companies such as Cisco and WarnerMedia, indicating a focus on innovation within these industries.

Unique fact: Early in his career, he held a specialized role focused on ensuring HR data compliance with GDPR regulations.

Personality Overview

Precise

Negotiator

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

AI in L&D
Recently co-hosted a global session with leaders from LinkedIn and Microsoft on how AI is transforming the learning and development landscape for practitioners.
Leadership Development
This is a core listed skill and a key focus of his work at Publicis Groupe, as highlighted in his professional posts.
Talent Growth
Identifies as a "Talent Developer" and has built his career around creating and managing talent development programs at large media corporations.

Media Appearances

Guilherme has no verified media appearances

Work History

7-2024
Partner, Global Learning & Development at Publicis Groupe
1-2022 - 7-2024
International L&D Specialist at Publicis Groupe
3-2020 - 1-2022
Talent Development Coordinator at NBCUniversal Media, LLC
10-2018 - 12-2019
People Coordinator at Havas Media UK
2-2018 - 9-2018
GDPR HR Assistant at Broadgate Estates

Education

2013 - 2017
BSc Psychology from Brunel University of London
2011 - 2013
A-Levels from Ealing Independent College

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : N/A Designation : Partner, Global Learning & Development at Publicis Groupe
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Insights For Selling To Guilherme

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guilherme is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Guilherme

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Guilherme move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Guilherme take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Guilherme

Personality Compatibility


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