Guilherme Carrasco

Questioner
DISC Type : c

Vice-presidente executivo at Ademicon

Curitiba, Paraná, Brazil

Overview

Guilherme Carrasco is the Executive Vice-President of Ademicon, leveraging his expertise as an economist in mergers, acquisitions, and corporate governance. Educated at the University of Illinois Urbana-Champaign and holding an MBA from UFPR, he has a distinguished career in the financial and capital markets, including leadership roles at Positivo Tecnologia.


He began his career in the intense environment of a stock exchange trading floor, which shaped his resilience and decision-making skills.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Financial Planning
Advocates for the consortium model as a tool for Brazilians to build wealth, describing it as an "investment disguised as a debt" to foster financial discipline.
Corporate Governance
Joined Ademicon with a specific mission to professionalize the company and transform its governance structure, a core area of his expertise.
Mergers & Acquisitions
His expertise includes M&A, having previously conducted the fusion between Ademilar and Conseg. This skill is highlighted in his professional background and current role.

Media Appearances

Insights for #41 - Guilherme Carrasco, vice‑presidente da Ademicon. Featured in Podchaser

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Guilherme Carrasco chega a VP executivo da Ademicon. Featured in Canal Executivo Blog (WordPress)

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Números Falam #41 – Guilherme Carrasco, vice‑presidente da Ademicon. Featured in NeoFeed Podcast

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Work History

3-2022
Vice-presidente executivo at Ademicon
1-2020 - 3-2022
CFO at Ademicon
8-2018 - 1-2020
Diretor financeiro at Positivo Tecnologia
8-2017 - 8-2018
Head of finance at AgroGalaxy
4-2015 - 8-2017
Gerente financeiro at Positivo Informática

Education

4-2022 - 6-2022
Finance of Mergers and Acquisitions from University of Illinois Urbana-Champaign
2012 - 2013
Master of Business Administration (MBA) from UFPR

More Information

Social Presence :

Prographics :

Exp : 20 Location : Curitiba, Paraná, Brazil Job Level : N/A Designation : Vice-presidente executivo at Ademicon
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Insights For Selling To Guilherme

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guilherme is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Guilherme

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Guilherme move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Guilherme take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Guilherme

Personality Compatibility


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