Guilherme Linares S Correa

Activist
DISC Type : Cd

Trade Marketing Director at Procter & Gamble

São Paulo, Brazil

Overview

Guilherme is the Trade Marketing Director at P&G, specializing in the FMCG industry. An engineering graduate from UFSCar, he focuses on driving category growth and building strong partnerships with top Brazilian retailers, having worked on major brands like Pampers and Pantene.

He has international experience, having studied Business Management with Digital Media at the University of Roehampton and completed a marketing internship with O2 in London, focusing on multi-language social media content.

Unique fact: Guilherme is an alumnus of the selective "Lead Up Program, " a joint leadership initiative between Procter & Gamble and Harvard.

Personality Overview

Value Conscious

Meticulous

Observative

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Retail Partnerships
His experience includes developing Joint Business Plans and aligning commercial strategy with major retailers like Grupo BIG (formerly Walmart Brazil).
FMCG Category Growth
He has a track record of leading growth strategies for major P&G brands in Brazil, including the Baby Care and Hair Care categories.
Beauty Industry Trends
He recently led discussions with business partners on key trends and consumer-centric innovations to drive growth in the beauty segment.

Media Appearances

Guilherme has no verified media appearances

Work History

5-2025
Trade Marketing Director at Procter & Gamble
10-2020 - 4-2025
Trade Marketing Senior Manager at Procter & Gamble
9-2019 - 9-2020
Key Account Senior Manager at Procter & Gamble
6-2014 - 9-2014
Marketing Intern at O2 (Telefónica UK)

Education

2011 - 2016
Engineering Bachelor from UFSCar - Alumni
2014 - 2015
Business Management with Digital Media from University of Roehampton

More Information

Social Presence :

Prographics :

Exp : 6 Location : São Paulo, Brazil Job Level : Mid-senior Designation : Trade Marketing Director at Procter & Gamble
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Insights For Selling To Guilherme

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guilherme is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Guilherme

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Guilherme move?

  • Their decision making speed is somewhere in the middle.
  • Can Guilherme take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Guilherme

Personality Compatibility


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