Guilherme Linares S Correa in

Guilherme Linares S Correa

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Trade Marketing Director at Procter & Gamble
📍 São Paulo, Brazil

Guilherme is the Trade Marketing Director at P&G, specializing in the FMCG industry. An engineering graduate from UFSCar, he focuses on driving category growth and building strong partnerships with top Brazilian retailers, having worked on major brands like Pampers and Pantene.

He has international experience, having studied Business Management with Digital Media at the University of Roehampton and completed a marketing internship with O2 in London, focusing on multi-language social media content.

Unique fact: Guilherme is an alumnus of the selective "Lead Up Program, " a joint leadership initiative between Procter & Gamble and Harvard.

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Experience
6 Years
Current Role
Trade Marketing Director
Job Level
Mid-senior
Location
São Paulo, Brazil
Personality Overview

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Priorities

Topics Guilherme cares about

Retail Partnerships
His experience includes developing Joint Business Plans and aligning commercial strategy with major retailers like Grupo BIG (formerly Walmart Brazil).
FMCG Category Growth
He has a track record of leading growth strategies for major P&G brands in Brazil, including the Baby Care and Hair Care categories.
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Career

Work history

5-2025
Trade Marketing Director
Procter & Gamble
10-2020 - 4-2025
Trade Marketing Senior Manager
Procter & Gamble
9-2019 - 9-2020
Key Account Senior Manager
Procter & Gamble
6-2014 - 9-2014
Marketing Intern
O2 (Telefónica UK)
In the press

Media appearances

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Education
2011 - 2016
Engineering Bachelor
UFSCar - Alumni
2014 - 2015
Business Management with Digital Media
University of Roehampton
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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