Guilherme is the Trade Marketing Director at P&G, specializing in the FMCG industry. An engineering graduate from UFSCar, he focuses on driving category growth and building strong partnerships with top Brazilian retailers, having worked on major brands like Pampers and Pantene.
He has international experience, having studied Business Management with Digital Media at the University of Roehampton and completed a marketing internship with O2 in London, focusing on multi-language social media content.
Unique fact: Guilherme is an alumnus of the selective "Lead Up Program, " a joint leadership initiative between Procter & Gamble and Harvard.
Read the full overview →They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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