Guilherme is an accomplished Data & AI Executive at Grupo Casas Bahia, with further experience as an evangelist and professor. He holds an MS from ITA and an MBA from FGV. Colleagues describe him as knowledgeable, emotionally intelligent, and an experienced professional who thinks outside the box, with a great capacity for teamwork.
He has co-authored a publication on applying agile development methodologies to the joint construction of hardware and software, showcasing a unique and innovative perspective.
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Experience
23 Years
Current Role
Chief Data & AI Officer
Location
São Paulo, São Paulo, Brazil
Personality Overview
How Guilherme shows up
Fast But Analytical
Thorough Evaluator
Rigorous & Demanding
They prefer to move quickly, and expect the same from others. They are less concerned about the product and more about its potential impact. They put a lot of effort into ensuring personal success.
Priorities
Topics Guilherme cares about
AI in Retail
As the Chief Data & AI Officer for Grupo Casas Bahia, he actively participates in industry forums to discuss the impact of AI on the retail experience.
Data-Driven Results
His focus is on transforming strong leadership and a culture of execution into tangible business results through the strategic use of data and AI.
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Career
Work history
1-2026 - 2-2026
Chief Data & AI Officer
Grupo Casas Bahia
2-2025 - 1-2026
Head of Data & AI
Ingram Micro
2-2020 - 1-2025
Head of Data & Analytics Platform
Banco Itaú
2-2018 - 2-2020
Head of Data & AI
UOL DIVEO
8-2015 - 8-2017
Professor
Senac São Paulo
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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