Guilherme Martinatti Favaro

Critic
DISC Type : C

Head of Fraud Prevention at Santander Brasil

São Paulo, São Paulo, Brazil

Overview

Guilherme is the Superintendent of Fraud Prevention at Santander Brasil, leading teams to build data-driven solutions against fraud in electronic channels. With a background as an analytics consultant, he specializes in fraud prevention strategy. He holds a Masters in Physics from the University of São Paulo and an MBA.

His academic pursuits are in physics, having co-authored publications on complex topics like quantum tunneling and resonance overlap. He actively shares professional development opportunities, such as job openings and international PhD programs, with his network, demonstrating an interest in fostering talent.

Unique fact: Despite his career in finance and fraud prevention, he has published academic papers on quantum mechanics.

Personality Overview

ROI Driven

Information Seeker

Precise

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Data-Driven Fraud Prevention
His core responsibility at Santander Brasil is leading teams to build data-driven solutions to combat fraud and reduce friction in digital channels.
Advanced Analytics
Has an extensive background in analytics, including a role as an Analytics Consultant at TransUnion, applying these skills to fraud and credit risk.
Physics & Complex Systems
Holds a Master's in Physics and has co-authored research on quantum tunneling, showing a deep interest in complex systems and academic research.

Media Appearances

Guilherme has no verified media appearances

Work History

3-2021
Head of Fraud Prevention at Santander Brasil
5-2017 - 3-2021
Fraud Prevention Manager at Santander Brasil
6-2016 - 5-2017
Analytics Consultant at TransUnion
1-2016 - 5-2016
Credit and data manager at Intoo
4-2015 - 1-2016
Fraud Specialist at Stelo

Education

2013 - 2014
Master of Business Administration (MBA) from Instituição de Ensino FIPE
2005 - 2007
Mestre from USP - Universidade de São Paulo

More Information

Social Presence :

Prographics :

Exp : 15 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head of Fraud Prevention at Santander Brasil
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Insights For Selling To Guilherme

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guilherme is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Guilherme

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Guilherme move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Guilherme take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Guilherme

Personality Compatibility


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