Guilherme Rocha Vieira

Judge
DISC Type : Dc

CFO Brasil at Pluxee - a Sodexo Company

São Paulo, São Paulo, Brazil

Overview

Guilherme is the CFO of Pluxee Brasil, a seasoned executive with expertise in M&A, corporate governance, and financial planning. With an MBA from COPPEAD UFRJ, he has a proven track record of accelerating business growth and profitability in the technology and financial services sectors.

He is passionate about the intersection of digital transformation and corporate governance, viewing them as essential for building trust and lasting business relationships. Outside of his corporate role, he is involved in his familys real estate asset management business, handling financial and risk management.

He proudly shared Pluxee becoming the first benefits company in Brazil to achieve ISO certifications for compliance and anti-bribery management.

Personality Overview

Generally Skeptic

Fast But Wary

Objective Thinker

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. They are very proud of what they do.

Topics They Care About

Corporate Governance
He frequently posts about ethics, integrity, and transparency as the foundation of governance and building trustworthy, long-term business relationships.
Digital Transformation
Explicitly states that Digital Transformation is one of his passions, particularly the powerful combination of artificial intelligence and human talent to improve business processes.
Compliance & Ethics
Views robust compliance as a competitive advantage, celebrating his company's achievement of ISO 37. 001 and 37. 301 certifications for its anti-bribery and compliance systems.

Media Appearances

Guilherme has no verified media appearances

Work History

8-2023
CFO Brasil at Pluxee - a Sodexo Company
Managing Partner at ROCHA VIEIRA EMPREENDIMENTOS E PART.
11-2019 - 8-2023
Diretor financeiro at CSU Digital
11-2019
Head of Finance | Corporate Finance Superintendent at CSU Digital
Senior Finance Manager at CSU Digital

Education

2018 - 2018
Education details unavailable from Columbia Business School
2002 - 2003
MASTER of BUSINESS ADMINISTRATION - MBA - EXECUTIVE PROGRAM from COPPEAD UFRJ

More Information

Social Presence :

Prographics :

Exp : 6 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : CFO Brasil at Pluxee - a Sodexo Company
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Insights For Selling To Guilherme

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guilherme is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Guilherme

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Guilherme move?

  • They can take decisions very fast if you manage to convince them.
  • Can Guilherme take some risk or not?

  • The risks don’t matter much to them.

You And Guilherme

Personality Compatibility


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