Caitlin Quinn

Sharpshooter
DISC Type : DC

Chief of Brand, Communications and Accessibility at The Good Consulting Company

Inverness, Scotland, United Kingdom

Overview

Caitlin Quinn is a brand and accessibility strategist who helps firms turn digital compliance into a competitive advantage. As Chief of Brand at The Good Consulting Company, she embeds WCAG standards into brand strategy to mitigate risk. She holds a BA in Press and Editorial Photography from Falmouth University.

Outside of her strategic work, Caitlin has a creative background as a recovering journalist and freelance photographer. Her past projects include producing a short documentary on urban foxes and creating promotional imagery for charities focused on domestic abuse awareness and mental health.

She once served as a disability correspondent for the city of Bristol, amplifying underrepresented voices.

Personality Overview

ROI Driven

Rigorous & Demanding

Thorough Evaluator

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Topics They Care About

Accessible Communications
Her core focus is transforming accessibility from a compliance checkbox into a brand's competitive advantage, ensuring campaigns are inclusive and reputationally secure.
Reputation Management
Advises leadership on mitigating reputational risk by embedding enforceable accessibility standards into brand strategy and high-risk digital environments.
Inclusive Design
Advocates for an "Access-First Strategy, " integrating inclusive design and communication principles from the very beginning of the creative process.

Media Appearances

Caitlin has no verified media appearances

Work History

4-2024
Chief of Brand, Communications and Accessibility at The Good Consulting Company
9-2019
Founder & Accessibility‑First Brand Strategist at Quinn Media
3-2022 - 3-2023
Community Reporter at Bristol24/7
6-2020 - 11-2022
Editor at Accessible Artistry
9-2016 - 9-2018
Freelance Photographer at Self-employed

Education

2018 - 2021
BA Press and Editorial Photography from Falmouth University
2010 - 2012
Education details unavailable from Petroc College

More Information

Social Presence :

Prographics :

Exp : 7 Location : Inverness, Scotland, United Kingdom Job Level : Leadership Designation : Chief of Brand, Communications and Accessibility at The Good Consulting Company
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Insights For Selling To Caitlin

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caitlin is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Caitlin

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Caitlin move?

  • If convinced, they can reach decisions quite fast.
  • Can Caitlin take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Caitlin

Personality Compatibility


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