Guilhermina Cabral

Critic
DISC Type : C

Marketing Assistant at JOVI Mobile

Rio de Janeiro, Rio de Janeiro, Brazil

Overview

Guilhermina is the multilingual Executive Assistant to the CEO at JOVI (vivo Brasil), supporting leadership across Rio de Janeiro, Minas Gerais, and Espírito Santo. She leverages her expertise in strategic communication, marketing, and social media, holding certifications in both English (C2 Proficient) and Chinese (HSK II).

Her background includes working closely with athletes at the Brazilian Paralympic Committee, where she served as a personal executive assistant for the Paralympic Taekwondo team. This experience highlights a passion for managing logistics and supporting high-performance individuals in a competitive environment.

She is a polyglot, fluent in five languages: Portuguese, Chinese, English, Spanish, and French.

Personality Overview

Critic

Information Seeker

ROI Driven

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Executive Support
Provides high-level support to C-Level executives by managing complex calendars, cross-department communication, and confidential documents to optimize executive efficiency.
Trade Marketing
Focuses on strategies connecting marketing and sales, including promotional activities, campaign analysis, and managing promoters to maximize results at the point of sale.
Team Motivation
Actively engages in and promotes motivational events for her sales team, especially around key periods like Black Friday, to foster a strong and united team spirit.

Media Appearances

Guilhermina has no verified media appearances

Work History

7-2025
Marketing Assistant at JOVI Mobile
12-2024
Executive Assistant at JOVI Mobile
1-2021 - 6-2024
Executive Assistant at Comitê Paralímpico Brasileiro

Education

2021 - 2025
Bacharelado e Licenciatura from UERJ
6-2018 - 8-2024
Associate's degree from Hebei Normal University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Rio de Janeiro, Rio de Janeiro, Brazil Job Level : Junior Designation : Marketing Assistant at JOVI Mobile
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Insights For Selling To Guilhermina

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guilhermina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Guilhermina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Guilhermina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Guilhermina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Guilhermina

Personality Compatibility


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