Guillermo Beade

Critic
DISC Type : C

President North America Consumer Brands at SC Johnson

Greater Chicago Area, United States

Overview

As President of North America Consumer Brands at SC Johnson, Guillermo Beade has over 25 years of experience leading iconic brands at global organizations, including PepsiCo and Unilever. Colleagues describe him as a visionary and strategic thinker. He holds a Diligent Climate Leadership Certification and a degree in Business Administration.

Guillermo is a passionate advocate for diversity and inclusion in corporate leadership. He is committed to fostering high-performing teams and creating opportunities for underrepresented groups. His community involvement includes affiliations with organizations like the Ravinia Festival and Fundación Dibujando un Mañana, which supports children.

He was recently honored by being included in the "Top 50 Diverse Board Candidate" list by Equilar and the Nasdaq Center for Board Excellence.

Personality Overview

Negotiator

Objective Thinker

Information Seeker

They don’t appreciate bells and whistles unless backed by data.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Global Brand Leadership
Has extensive experience managing international markets and steering iconic consumer brands through transformation at SC Johnson, PepsiCo, and Unilever.
Corporate Board Diversity
Recently recognized on the "Top 50 Diverse Board Candidate" list and is an outspoken advocate for advancing opportunities for underrepresented groups in leadership.
Sustainable Business
Holds a Diligent Climate Leadership Certification, indicating a professional focus on integrating sustainability and climate awareness into business strategy.

Media Appearances

Guillermo has no verified media appearances

Work History

1-2024
President North America Consumer Brands at SC Johnson
1-2021 - 12-2023
SVP & CEO, SC Johnson Lifestyle Brands at SC Johnson
1-2015 - 1-2021
Senior Vice President. International Markets / LATAM / EMEA at SC Johnson
1-2011 - 12-2014
Global Vice President at PepsiCo
2008 - 12-2011
Marketing Vice President & CMO Latin America Markets at PepsiCo

Education

Education details unavailable from LCDA Latino Corporate Director Association
1992 - 1994
Business Administration from Universidad de Belgrano

More Information

Social Presence :

Prographics :

Exp : 34 Location : Greater Chicago Area, United States Job Level : N/A Designation : President North America Consumer Brands at SC Johnson
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Insights For Selling To Guillermo

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guillermo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Guillermo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Guillermo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Guillermo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Guillermo

Personality Compatibility


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