Guillermo Estolano

Questioner
DISC Type : c

Ecommerce Manager at Chosen Foods

San Diego, California, United States

Overview

Guillermo has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Guillermo has no verified topics they care about

Media Appearances

Guillermo has no verified media appearances

Work History

1-2023 - 9-2025
Ecommerce Manager at Chosen Foods
2-2018 - 1-2023
E-Commerce Coordinator at Chosen Foods
10-2017 - 2-2018
Inventory Control Analyst at PriceSmart
5-2015 - 9-2017
Warranty Repair and Credits Coordinator at PriceSmart
7-2014 - 5-2015
Customs Compliance Specialist at Driscoll's

Education

2003 - 2004
Diploma from Universidad Autónoma de Baja California
1998 - 2002
Bachelor’s Degree from Universidad Autónoma de Baja California

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Diego, California, United States Job Level : N/A Designation : Ecommerce Manager at Chosen Foods
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Insights For Selling To Guillermo

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guillermo is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Guillermo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Guillermo move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Guillermo take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Guillermo

Personality Compatibility


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