Guillermo Pacheco Cortes

Critic
DISC Type : C

Director at Banca Mifel

Tijuana, Baja California, Mexico

Overview

Guillermo Pacheco Cortes is a seasoned financial executive with over 26 years of experience, currently serving as the Director of Corporate and Business Banking for Baja California at Banca Mifel. His expertise spans corporate finance, credit analysis, and treasury management. He holds a Bachelor of Business Administration from CETYS Universidad.


With a career that includes leadership roles at major institutions like Citi and Masari Casa de Bolsa, Guillermo has a deep-rooted history in the Baja California financial sector.

Personality Overview

Critic

ROI Driven

Precise

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Digital Banking
Actively promotes and celebrates the growth of Banca Mifel's digital account offerings and the bank's expansion in the digital era.
Corporate Finance
A core area of his expertise, reflected in his current role and skills in credit analysis, financial risk, and treasury management.
Team Success
He frequently posts about his team's accomplishments, highlighting his pride in their collective achievements and hard work.

Media Appearances

Guillermo has no verified media appearances

Work History

5-2024
Director at Banca Mifel
6-2022 - 5-2024
Director at Masari Casa de Bolsa
1-2022 - 5-2024
Group CEO at Verdeler Financial Network
4-2021 - 1-2022
Responsable de finanzas at ATISA GROUP
5-2014 - 3-2021
Director regional at Citi

Education

1989 - 1993
Bachelor of Business Administration (B.B.A.) from CETYS Universidad
2000 - 2000
Especialidad from Universidad Autónoma de Baja California

More Information

Social Presence :

Prographics :

Exp : 27 Location : Tijuana, Baja California, Mexico Job Level : Mid-senior Designation : Director at Banca Mifel
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Insights For Selling To Guillermo

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guillermo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Guillermo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Guillermo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Guillermo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Guillermo

Personality Compatibility


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