GUNJAN SHAH

Critic
DISC Type : C

Managing Director & Chief Executive Officer at Bata India Limited

Gurugram, Haryana, India

Overview

Gunjan Shah is the MD and CEO of Bata India, driving its growth through aggressive store expansion, product innovation, and omnichannel integration. With a background from IIM Calcutta and Kellogg, he previously served as Chief Commercial Officer at Britannia Industries, managing a $1. 5 billion revenue stream and leading significant business transformations across sales, marketing, and international operations.

Personality Overview

Critic

Objective Thinker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Retail Expansion
He is leading Bata's strategy to expand from 2, 000 to 3, 000 stores, with a focus on deepening reach in Tier-III and IV towns through a franchise model.
Omnichannel Strategy
He aims for online sales to contribute 20-25% of revenue, leveraging Bata's vast store network as fulfillment centers to create a seamless digital and physical experience.
Corporate Sustainability
He believes sustainability is a core industry responsibility, stating it cannot become an expense passed on to the consumer.

Media Appearances

GUNJAN has no verified media appearances

Work History

6-2021
Managing Director & Chief Executive Officer at Bata India Limited
6-2020 - 6-2021
Chief Commercial Officer at Britannia Industries Limited
3-2016 - 6-2020
Vice President - Sales at Britannia Industries Limited
2-2015 - 3-2016
Head - International Business at Britannia Industries Limited
6-2013 - 2-2015
General Manager - Replenishment at Britannia Industries Limited

Education

2020 - 2020
Executive Education from Northwestern University - Kellogg School of Management
PGDM from Indian Institute of Management, Calcutta

More Information

Social Presence :

Prographics :

Exp : 19 Location : Gurugram, Haryana, India Job Level : Leadership Designation : Managing Director & Chief Executive Officer at Bata India Limited
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Insights For Selling To GUNJAN

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with GUNJAN is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from GUNJAN

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will GUNJAN move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can GUNJAN take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And GUNJAN

Personality Compatibility


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