Gunter Muehlberg

Questioner
DISC Type : c

Vice President Marketing E-Mobility at Schaeffler

Berlin, Berlin, Germany

Overview

Gunter Muehlberg is a marketing leader at Schaeffler with 15 years of experience in automotive product development, specializing in electrified powertrains. His expertise covers high-voltage drives, electric axles, and product management, informed by his engineering studies at the Hochschule für Technik und Wirtschaft Berlin.

He has a keen interest in the future of sustainable mobility, closely following developments in both the automotive and aerospace sectors. His focus extends beyond vehicles to the complex supply chains and materials, like rare earth elements, that are essential for the e-mobility transition.

He recently spoke at the CTI SYMPOSIUM about magnet-free electric drive platforms.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Electrified Powertrains
Has over 15 years of experience in developing and marketing e-powertrain products, including high-voltage drives and highly integrated axle drives for electric vehicles.
Sustainable Supply Chains
He has a stated interest in the challenges of sourcing rare earth elements like Neodymium and minerals like lithium, which are crucial for stable e-drive production.
CO2 Footprint Reduction
Works on developing solutions for electric drive platforms that continuously reduce their CO2 footprint, including magnet-free variants.

Media Appearances

Gunter has no verified media appearances

Work History

1-2025
Vice President Marketing E-Mobility at Schaeffler
10-2019
Head of Product Managment High Voltage Drives at Vitesco Technologies
1-2018 - 9-2019
Head of Product Managment HV eDrives at Continental
5-2015 - 12-2017
Head of Electric Axle Drives Platform at Continental
8-2012 - 4-2015
Head of Quality and Operations at SK Continental e-motion

Education

2002 - 2004
Vordiplom from Hochschule für Technik und Wirtschaft Berlin
2000 - 2004
Diplom-Ingenieur from Hochschule für Technik und Wirtschaft Berlin

More Information

Social Presence :

Prographics :

Exp : 17 Location : Berlin, Berlin, Germany Job Level : Senior Designation : Vice President Marketing E-Mobility at Schaeffler
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Insights For Selling To Gunter

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gunter is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Gunter

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Gunter move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Gunter take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Gunter

Personality Compatibility


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