Gurpreet Badwal

Sharpshooter
DISC Type : CD

Brand Partner at Almond Branding

Indore, Madhya Pradesh, India

Overview

Gurpreet is a Brand Partner at Almond Branding with over six years of experience in brand strategy and packaging design for major FMCG clients. An MBA graduate from the School of Economics, DAVV, colleagues describe him as an inspirational, devoted, and motivational leader who excels at client relationships.

He has a creative and insightful communication style, sharing strong perspectives on branding and marketing. Gurpreet also shows a relatable side, using humor to connect with his audience about the pressures of professional life.

He believes that color in branding isn’t merely decorative; its a critical tool for decision-making that influences consumers before logic or price.

Personality Overview

Precise But Practical

ROI Driven

Fast But Analytical

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. They like to move fast and expect the same from others.

Topics They Care About

Brand Strategy
His core expertise involves turning business goals into creative outcomes. He frequently writes about the strategic intent behind branding elements like logos and color.
Packaging Design
He specializes in impactful packaging, viewing it as the culmination of extensive strategic thinking, risk, and key decisions for a brand's success on the shelf.
Consumer Psychology
Fascinated by the split-second decisions shoppers make, he believes a product's fate is sealed at the shelf, long before it reaches the checkout.

Media Appearances

Gurpreet has no verified media appearances

Work History

5-2024
Brand Partner at Almond Branding
5-2023 - 4-2024
Client Servicing Manager at theDESIGNPEOPLE
2-2022 - 4-2023
Manager - Alliances & Partnership at Bikayi
3-2019 - 8-2021
Direct Sales Executive at MyOperator
6-2018 - 7-2018
Intern at VAAYU HOME APPLIANCES (INDIA) PRIVATE LIMITED

Education

2017 - 2019
Master of Business Administration - MBA from School of Economics, DAVV
2013 - 2017
Bachelor of Engineering (B.E.) from Acropolis Technical campus

More Information

Social Presence :

Prographics :

Exp : 6 Location : Indore, Madhya Pradesh, India Job Level : N/A Designation : Brand Partner at Almond Branding
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Insights For Selling To Gurpreet

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gurpreet is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Gurpreet

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Gurpreet move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Gurpreet take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Gurpreet

Personality Compatibility


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