Gus Bhandal

Commander
DISC Type : D

Chief Squeezer at The Squeeze Membership

Greater Coventry Area, United Kingdom

Overview

Gus Bhandal is a LinkedIn trainer and marketing strategist specializing in helping small businesses, freelancers, and solopreneurs attract clients. He founded "The Squeeze, " a LinkedIn-focused membership community. People who have worked with him describe his style as insightful, practical, and engaging.

He is deeply involved in fostering professional communities as a co-host for LinkedIn Local™ Birmingham and the conference organizer for UpLift Live. Gus also shares his expertise as a columnist for Freelancer Magazine, supporting the self-employed community.

He creatively brands himself as the "Chief Juicer" and uses a distinct citrus theme for his business.

Personality Overview

Impact-Driven

Risk-Taker

Decisive

More than the product, they care about the effectiveness of the product.  They are very proud of what they do. They like to act fast and expect others to do the same.

Topics They Care About

LinkedIn for Business
He runs a LinkedIn-focused membership called "The Squeeze" and provides training and coaching to help small businesses and solopreneurs grow their client base.
Supporting Freelancers
His entire business is focused on empowering solopreneurs and freelancers. He also contributes as a columnist to Freelancer Magazine, sharing marketing insights.
Public Speaking
He is a regular conference speaker on LinkedIn and marketing, noted for his funny, insightful, and on-brand presentation style at events like UpLift Live.

Media Appearances

Gus has no verified media appearances

Work History

9-2025
Chief Squeezer at The Squeeze Membership
9-2025
Co-host at LinkedIn Local™ Birmingham
10-2024
Columnist at Freelancer Magazine
6-2023
Conference Organiser at UpLift Live
9-2022
Social Media Mentor & Advisor at Social-Hire.com - 90 Days To Generate ROI With Social Media Marketing

Education

2005 - 2005
CIM Postgraduate Diploma in Marketing from CIM | The Chartered Institute of Marketing
2012 - 2012
CAM Diploma in Marketing Communications from London School of Design and Marketing

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Coventry Area, United Kingdom Job Level : Leadership Designation : Chief Squeezer at The Squeeze Membership
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Insights For Selling To Gus

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gus is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Gus

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Gus move?

  • They can take decisions very fast if you manage to convince them.
  • Can Gus take some risk or not?

  • The risks don’t matter much to them.

You And Gus

Personality Compatibility


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