Gustavo Aguinaga de Moraes in

Gustavo Aguinaga de Moraes

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Marketing Director at AutoZone
📍 São Paulo, São Paulo, Brazil

Gustavo Aguinaga de Moraes is the Marketing and Digital Director at AutoZone, with nearly 25 years of experience in omni-channel retail. He drives brand strategy and customer experience in the automotive aftermarket, informed by his studies at London Business School. He is focused on building cohesive, high-performing teams to deliver results.

He is leading AutoZone Brazils "Zero Stress" brand campaign, a major initiative designed to simplify the complex process of purchasing auto parts for both consumers and mechanics.

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Experience
25 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Priorities

Topics Gustavo cares about

Brand Repositioning
He is spearheading the "AutoZone Zero Stress" campaign to reshape the company's brand perception and simplify the customer experience in the Brazilian market.
Customer Journey
Aims to demystify the auto parts purchasing process, reducing the stress and insecurity customers and mechanics often feel.
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Career

Work history

11-2024
Marketing Director
AutoZone
8-2022 - 12-2024
Sr Marketing Manager, Brazil
AutoZone
1-2019 - 10-2022
Marketing and E-Commerce Executive Manager
BR Home Centers
2-2016 - 12-2018
Gerente Senior de Marketing e E-Commerce
BR Home Centers
8-2008 - 1-2016
New Business and Payments Manager
BR Home Centers
In the press

Media appearances

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Education
2013 - 2014
Advanced Development Programme
London Business School
2001 - 2002
MBA
Ibmec
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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