Gustavo Amado in

Gustavo Amado

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Global Head of Paid Social at Delivery Hero
📍 Berlin Metropolitan Area, Germany

Gustavo Amado is the Global Head of Paid Social at Delivery Hero, where he has worked for over a decade in various leadership roles across programmatic and display advertising. He is a graduate of the Universidade de Coimbra, specializing in linguistics and literary studies.

Beyond his professional focus on digital marketing, Gustavo has a strong personal interest in languages and cultures. He has pursued courses in Chinese and Russian, complementing his academic background in German and English linguistics from his time at Humboldt-Universität zu Berlin.

He recently celebrated his ten-year anniversary with the company, a journey that has seen him grow through its various brands including foodpanda and foodora.

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Current Role
Global Head of Paid Social
Location
Berlin Metropolitan Area, Germany
Personality Overview

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Priorities

Topics Gustavo cares about

Paid Social Performance
As the Global Head of Paid Social, he recently highlighted successful results from Meta's Advantage+ app campaigns for the HungerStation brand.
Programmatic Partnerships
In previous roles, he led programmatic strategy and celebrated collaborations with partners like Liftoff Mobile and Smadex to drive incremental value for mobile user acquisition.
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Career

Work history

2-2024
Global Head of Paid Social
Delivery Hero
10-2023
Global Head of Display & Programmatic
Delivery Hero
2-2022 - 10-2023
Head of Display & Programmatic - APAC | MENA
Delivery Hero
7-2020 - 2-2022
Senior Display Marketing Manager
Delivery Hero
4-2018 - 7-2020
Display Marketing Manager
Delivery Hero
In the press

Media appearances

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Education
2009 - 2013
Bachelor of Arts (BA)
Universidade de Coimbra
2011 - 2012
Erasmus Programme
Humboldt-Universität zu Berlin
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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