Gustavo Hoffmann

Examiner
DISC Type : cs

Head de Produtos Digitais at SulAmérica

Belo Horizonte, Minas Gerais, Brazil

Overview

Gustavo Hoffmann is a Director at SulAmérica, where he leads a team of approximately 400 people in product and systems development. His expertise lies in technology, strategy, and digital transformation, a skill set honed during his extensive career at Accenture. He is a graduate of the Universidade Federal de Minas Gerais.

He is responsible for orchestrating and translating client needs, data, and technology into digital strategies and solutions to solve business challenges across various industries.

Personality Overview

Unexpressive

Process Oriented

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Digital Transformation
He has a strong background in assisting organizations with their digital transformation journeys, particularly from his time as a strategy executive at Accenture.
Health Tech
Leads digital product and systems development at SulAmérica, focusing on providing comprehensive care and identifying abusive practices within the healthcare system.
Large-Scale Leadership
Manages and directs a large, multidisciplinary team of approximately 400 individuals in his current role, showcasing significant leadership and organizational skills.

Media Appearances

Gustavo has no verified media appearances

Work History

6-2023
Head de Produtos Digitais at SulAmérica
12-2018 - 6-2023
Senior Manager at Accenture Brasil
12-2015 - 11-2018
Manager at Accenture
9-2013 - 11-2015
Consultant at Accenture
1-2012 - 8-2013
Analyst at Accenture

Education

2007 - 2011
Graduação from Universidade Federal de Minas Gerais

More Information

Social Presence :

Prographics :

Exp : 15 Location : Belo Horizonte, Minas Gerais, Brazil Job Level : N/A Designation : Head de Produtos Digitais at SulAmérica
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Insights For Selling To Gustavo

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gustavo is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Gustavo

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Gustavo move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Gustavo take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Gustavo

Personality Compatibility


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