Gustavo M Aragon in

Gustavo M Aragon

Captain · DISC type SD
LATAM B2B Sales Manager | DOOH and Retail Media Ads at LG Electronics
📍 São Paulo, Brazil

Gustavo is a sales leader with over 20 years of experience in digital and programmatic media, currently spearheading LG Electronics new DOOH and Retail Media advertising service for the LATAM region. He holds an MBA from Insper and is described by colleagues as agile, dynamic, and dedicated.

His international experience, which includes a Graduate Diploma from the University of Sydney, gives him a broad perspective on global markets. Public posts show he is a fan of the TV series "Mad Men, " appreciating its depiction of the advertising world and negotiation tactics.

He is pioneering a brand-new advertising service for a global technology giant, LG, across the entire Latin American market, a significant and challenging undertaking.

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Experience
3 Years
Current Role
LATAM B2B Sales Manager | DOOH and Retail Media Ads
Job Level
Middle
Location
São Paulo, Brazil
Personality Overview

How Gustavo shows up

Long-Term Thinker
Decisive But Calm
Dynamic But Sincere

Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Gustavo cares about

DOOH & Retail Media
His current role at LG Electronics is focused on launching and managing new advertising services in these high-growth sectors across Latin America.
Ad Tech Innovation
He has extensive experience in programmatic media and contextual targeting and has shown interest in the intersection of AI with data privacy laws like GDPR.
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Career

Work history

7-2024
LATAM B2B Sales Manager | DOOH and Retail Media Ads
LG Electronics
11-2023 - 6-2024
Sales Representative | São Paulo Area
Samba Ads
9-2021 - 10-2022
Head of Demand/Buy-Side
ABC Digital Group
6-2021 - 12-2021
Business Development Manager (Contractor)
Abrisuite
12-2019 - 9-2020
Sales Manager
IWM Agency
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2014
MBA
Insper
2004 - 2005
Graduate Diploma
University of Sydney
Social presence
in
Behavioral profile

DISC profile (public)

S

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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