Guston S.

Examiner
DISC Type : cs

VP/Senior Director, Sales at ScaleLab

Miami, Florida, United States

Overview

Guston is the Head of Creator Partnerships at Gushcloud International, with over 12 years of experience in YouTube business development and talent management. He rose from an intern to VP at ScaleLab, notably becoming Mr. Beasts first manager. He holds a Bachelor of Science from Lake Forest College.

Outside of his executive roles, Guston has a background in education and technology, having taught students filmmaking with iMovie and worked as a consumer-facing concierge at Apple. His academic interests included unique topics like African Politics and the Anthropology of Sports, suggesting a broad curiosity.

He discovered and managed Jimmy Donaldson (Mr. Beast) when the creator had fewer than 150, 000 subscribers.

Personality Overview

Overcautious

Tough To Convince

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are always well-planned and adopt a systematic approach.

Topics They Care About

Creator Partnerships
His current role is Head of Creator Partnerships, building on his extensive experience managing influencers and negotiating contracts for over a decade.
Talent Scouting
Specializes in identifying and nurturing emerging digital talent, famously discovering and managing Mr. Beast from his early days.
Influencer Monetization
Led a sales team that generated over $25M in revenue by developing campaigns and strategies to connect top-tier influencers with brands.

Media Appearances

Guston has no verified media appearances

Work History

1-2016 - 8-2019
VP/Senior Director, Sales at ScaleLab
11-2014 - 1-2016
Director, Sales at ScaleLab
1-2014 - 11-2014
Manager, Sales at ScaleLab
5-2007 - 9-2007
Concierge at Apple
5-2006 - 8-2006
Teacher at Marin Academy

Education

2007 - 2012
Bachelor of Science from Lake Forest College
Education details unavailable from Y Combinator

More Information

Social Presence :

Prographics :

Exp : 6 Location : Miami, Florida, United States Job Level : N/A Designation : VP/Senior Director, Sales at ScaleLab
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Insights For Selling To Guston

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guston is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Guston

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Guston move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Guston take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Guston

Personality Compatibility


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