Guto Vieira

Researcher
DISC Type : Cs

Associate Director - Net Revenue Management (NRM) at Unilever

Greater Philadelphia, United States

Overview

Guto is a global CPG specialist with extensive experience in revenue management and sales strategy for iconic brands at Unilever, Bel, Campbell Soup Company, Pernod Ricard, and Coca-Cola. His career spans corporate, regional, and franchisee levels. He holds an M. B. A. from Ibmec.

Originally from Brazil, Guto is a multicultural and multilingual professional who has also lived and worked in Thailand, China, and the United States. Colleagues appreciate his strong work ethic and good sense of humor, even in challenging situations.

Unique fact: He has built his cross-cultural skills by working across diverse markets in Asia Pacific, Europe, and the Americas.

Personality Overview

Perfectionist

Soft Communicator

Process Focused

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Revenue Growth Management
His career focus for major CPG companies like Unilever, Campbell's, and Pernod Ricard involves pricing, promotions, portfolio management, and trade spending.
CPG Brand Growth
He has a history of working with iconic brands like Baby Bel and The Laughing Cow, focusing on their commercial strategy and long-term growth.
Commercial Capabilities
As a consultant, he supported companies in developing and deploying commercial strategies like Go-to-Market, Shopper Marketing, and customer planning.

Media Appearances

Guto has no verified media appearances

Work History

3-2025
Associate Director - Net Revenue Management (NRM) at Unilever
Vice-President Sales Strategy & Capabilities at Bel
Director Of Revenue Management at Campbell Soup Company
Consultant at Strat2go Consulting LLC
Vice President Revenue Management at Pernod Ricard

Education

Master of Business Administration (M.B.A.) from Ibmec

More Information

Social Presence :

Prographics :

Exp : 1 Location : Greater Philadelphia, United States Job Level : Mid-senior Designation : Associate Director - Net Revenue Management (NRM) at Unilever
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Insights For Selling To Guto

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guto is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Guto

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Guto move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Guto take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Guto

Personality Compatibility


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