Guy Kohn

Evaluator
DISC Type : CSD

Chief Executive Officer at InsureTax

New City, New York, United States

Overview

Guy is the CEO and Co-Founder of InsureTax, leveraging over 15 years of tech experience from companies like HP and ironSource to pioneer AI-driven solutions. A graduate of Reichman University and Ben-Gurion University, he is described by colleagues as a "great entrepreneur, " "dynamic, " and "keen to succeed. "

He founded the first company offering AI-powered tax audit insurance, with a mission to make this financial protection a standard commodity for every small business.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

AI in Insurtech
His company, InsureTax, is built on using AI and big data to underwrite and provide tax audit insurance, aiming to revolutionize financial security for SMBs.
SMB Empowerment
He is passionate about reducing the financial burden on small businesses, viewing them as the economy's backbone and deserving of protection from tax audit risks.
Tech Entrepreneurship
As a multi-time founder, he has successfully raised pre-seed funding from Techstars and angel investors, demonstrating his skill in building a company from concept to market.

Media Appearances

Guy has no verified media appearances

Work History

1-2021
Chief Executive Officer at InsureTax
Product & Web Developer at Self-employed
Senior Product Manager at Browzwear
8-2017
Product Owner at Loulistore.com
Product Owner, Tel Aviv, Israel at RedTLV

Education

2010 - 2011
Master of Business Administration (MBA) from Reichman University
2004 - 2008
Bachelor of Applied Science (B.A.Sc.) from Ben-Gurion University of the Negev

More Information

Social Presence :

Prographics :

Exp : 8 Location : New City, New York, United States Job Level : Leadership Designation : Chief Executive Officer at InsureTax
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Insights For Selling To Guy

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guy is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Guy

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Guy move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Guy take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Guy

Personality Compatibility


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