Guy Rogers

Examiner
DISC Type : cs

Co-Founder & Director Transform Finance at Transformative Media

Brighton, England, United Kingdom

Overview

Guy Rogers is the Co-Founder of Transform Finance, a global platform dedicated to combating financial crime, and the Founder of B2B lead generation firm Radar One Media. Educated at Brunel University London, colleagues describe him as driven, knowledgeable, and infectiously enthusiastic, with deep expertise in B2B marketing and sales.

Based in Brighton, Guy is a family-oriented entrepreneur, having co-founded his latest venture, Transform Finance, with his sister. This partnership is built on shared values of trust and integrity, aiming to connect professionals and drive meaningful impact within the financial services industry.

Unique fact: He and his sister founded a company with the specific mission to unite global leaders in the fight against financial crime.

Personality Overview

Status Quo Seeker

Process Oriented

Overcautious

They are always well-planned and adopt a systematic approach.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Combating Financial Crime
His company, Transform Finance, creates events and digital solutions for senior professionals across Fraud, AML, Risk, and Compliance to help them stay ahead of evolving threats.
B2B Lead Generation
He founded Radar One Media in 2009 to provide B2B publishers a safe and scalable way to deliver high-quality lead generation campaigns without outsourcing.
Family Business
He co-founded Transform Finance with his sister, Jane Noordhuis. Their mission is built on shared family values of trust, integrity, and creating meaningful impact.

Media Appearances

Guy Rogers - Transform Finance. Featured in Transform Finance (Transformative Media)

See Now

Work History

7-2018
Co-Founder & Director Transform Finance at Transformative Media
10-2009
Director at Radar One Media at Radar One Media
8-2002 - 10-2009
Sales Manager at Cognos

Education

Business Studies and Computer Science from Brunel University of London
Education details unavailable from St Joseph's College

More Information

Social Presence :

Prographics :

Exp : 23 Location : Brighton, England, United Kingdom Job Level : Leadership Designation : Co-Founder & Director Transform Finance at Transformative Media
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Insights For Selling To Guy

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guy is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Guy

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Guy move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Guy take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Guy

Personality Compatibility


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