Guzman Muela in

Guzman Muela

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Global Brand Senior. Director of Operations Hard Rock Hotels & Ushuaïa Unexpected Hotels at Palladium Hotel Group
📍 Madrid, Community of Madrid, Spain

Guzman Muela is a seasoned hotelier with over 20 years of international experience, currently serving as Vice President of Operations for Hard Rock Hotels and other brands at Palladium Hotel Group. He specializes in hotel repositioning, renovations, and openings. Colleagues describe him as a great teacher, listener, and an excellent leader.

Beyond his professional life, Guzman is passionate about motorsports and has traveled the world, drawing lessons from his experiences. He enjoys sharing his knowledge and coaching others, reflecting a deep-seated interest in mentorship and development. He also advises on hospitality and tourism academic programs.

He has experience developing new business models for retail, including creating a new Guest House and Hotel concept.

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Experience
10 Years
Current Role
Global Brand Senior. Director of Operations Hard Rock Hotels & Ushuaïa Unexpected Hotels
Job Level
Senior
Location
Madrid, Community of Madrid, Spain
Personality Overview

How Guzman shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Guzman cares about

Hotel Repositioning
He recently shared that Palladium Hotel Group grew revenue 60% since 2019 by repositioning hotels to upper-upscale & luxury with minimal growth in room count.
Customer Loyalty
Believes in loyalty that goes beyond benefits, focusing on building long-term relationships through recognition and unique experiences for clients and partners.
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Career

Work history

2-2023
Global Brand Senior. Director of Operations Hard Rock Hotels & Ushuaïa Unexpected Hotels
Palladium Hotel Group
3-2022
Advisory Board for Hospitality & Tourism Management Programs
Schiller International University
5-2021 - 1-2023
Cluster General Manager
Hyatt Regency
7-2019 - 5-2021
Cluster General Manager
Hyatt Regency
8-2016 - 7-2019
General Manager
TIME Hotels
In the press

Media appearances

Palladium Hotel Group Executive Discusses Travel Advisors, Plans for Expansion and More. Featured in TravelPulse Canada
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Education
2019 - 2019
Certification in Hotel Investments and Asset Management
Cornell University
1991 - 1993
Bachelor
Escuela de Hosteleria y Turismo Casa de Campo (Madrid) SPAIN
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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