Gwen Liao

Enigma
DISC Type : Dci

Executive Assistant to SVP of Customer Experience at Braze

London, England, United Kingdom

Overview

Gwen is a proactive, Oxford-educated Senior Executive Assistant with a Masters and PhD. She is bilingual in English and Chinese, specializing in providing strategic, right-hand support to C-suite executives in fast-paced international corporations and tech start-ups like Braze.

She holds two advanced degrees from the University of Oxford: a Master of Philosophy (MPhil) and a Doctor of Philosophy (PhD).

Personality Overview

Friendly Yet Blunt

Hard To Convince

Challenger

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Customer Engagement
Works as an EA at Braze, a customer engagement platform, and actively shares company news about product innovations and industry recognition on her feed.
C-Suite Operations
Her entire career is focused on providing comprehensive support, strategic planning, and operational excellence for senior leadership in demanding environments.
AI in Marketing
[Predicted] She highlights company integrations with AI tools like ChatGPT and Anthropic's Claude, indicating an interest in how AI is shaping customer engagement.

Media Appearances

Gwen has no verified media appearances

Work History

12-2025
Executive Assistant to SVP of Customer Experience at Braze
7-2025 - 12-2025
Executive Assistant to Chief Revenue Officer, SVP of Global Sales, and SVP of Customer Experience at Braze
11-2022 - 7-2025
Executive Assistant to SVP of Global Sales and SVP of Customer Experience at Braze
3-2020 - 9-2022
Executive Assistant to the Founder/CEO at Impala
2-2017 - 3-2020
Executive Assistant to the Chairman and the Chief Investment Officer at WElink Group

Education

Doctor of Philosophy (PhD) from University of Oxford
Master of Philosophy (MPhil) from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Leadership Designation : Executive Assistant to SVP of Customer Experience at Braze
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Insights For Selling To Gwen

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gwen is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Gwen

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Gwen move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Gwen take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Gwen

Personality Compatibility


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