Gwen Nguyen

Observer
DISC Type : ic

CEO & Co-founder at Mavens Creamery

San Francisco Bay Area, United States

Overview

Gwen Nguyen is the CEO and Co-founder of Mavens Creamery, a macaron ice cream company she started with her sister in their parents garage. A graduate of San José State University, she has scaled the business to national distribution in retailers like Safeway, Whole Foods, and Costco.

Inspired by her fathers entrepreneurial dream after he immigrated from Vietnam, Gwen is passionate about family and innovation. She and her sister appeared on "Shark Tank, " successfully securing a deal with Barbara Corcoran to help grow their brand and fulfill their fathers legacy.

Interesting fact: Mavens Creamery is known for creating unique and bold flavors, including a popular durian ice cream inspired by her familys heritage.

Personality Overview

Example Seeker

Curious

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Family Entrepreneurship
Co-founded Mavens Creamery with her sister in their parents' garage to fulfill their immigrant father's dream of owning a business in the US.
Food and Beverage Innovation
Focuses on creating unique products, like durian ice cream and macaron cheesecake sandwiches, combining traditional desserts with a modern twist.
Retail Distribution
Successfully scaled her company's distribution into hundreds of major retailers across multiple states, including Safeway, Whole Foods, and Costco.

Media Appearances

Mavens Creamery After Shark Tank: We Caught Up With One Of The Founders. Featured in Tasting Table

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Pho Da Culture recently caught up with Gwen Nguyen, co‑founder of Mavens Creamery. Featured in Instagram

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Work History

2-2014
CEO & Co-founder at Mavens Creamery
6-2013 - 6-2014
Account Manager at ADVANTIS Global Services
11-2011 - 4-2013
Logistics Associate at Google
7-2007 - 6-2012
Import Specialist at United Trading International, Inc.

Education

2008 - 2010
BS from San José State University
2005 - 2008
AA from De Anza College

More Information

Social Presence :

Prographics :

Exp : 18 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : CEO & Co-founder at Mavens Creamery
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Insights For Selling To Gwen

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gwen is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Gwen

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Gwen move?

  • They like to analyze well and then make their decisions.
  • Can Gwen take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Gwen

Personality Compatibility


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