Gwenevere Crary, SPHR, MSHR, SHRM-SCP

Trailblazer
DISC Type : DI

Strategic Profit Advisor at Close the Gap Today

Heber City, Utah, United States

Overview

Gwenevere Crary is the Founder and CEO of Guide to HR, specializing in AI-enabled strategies to help startups and founders scale efficiently. She focuses on optimizing people operations to reduce burn rate and foster growth. People who have worked with her describe her as a forward-thinking, innovative, and standout leader in her field.

Outside of her professional life, Gwenevere enjoys a variety of activities including kayaking, tennis, traveling, and reading. She stays active with Pilates and values spending time with her family. Her personal mission is to enjoy life by doing what she loves with the people she loves.

Unique fact: Before dedicating her career to HR, Gwenevere co-authored a chapter in a book on Commodity Trading Advisors, showcasing her diverse expertise.

Personality Overview

Charismatic

Values Relationships

Achievement-Oriented

They are charming and can persuade others to support their decisions.  If they come to believe in your value proposition, they will be your champion. A combination of speed and relationship gets the best response from them.

Topics They Care About

AI in HR
A core focus of her consultancy, Guide to HR. She frequently speaks on leveraging AI to automate HR tasks, augment skills, and enhance people operations.
Scaling Startups
Helps founders and executives accelerate growth by identifying gaps in people operations, creating roadmaps to reduce burn rate, and hosting the "Scaling with People" podcast.
Workplace Culture
Emphasizes creating positive, non-toxic environments and recruiting for culture fit. She speaks about building sustainable cultures that go beyond the "hustle mentality. "

Media Appearances

Gwenevere has no verified media appearances

Work History

9-2025
Strategic Profit Advisor at Close the Gap Today
8-2025
People Operations Business Partner at OneSolve
1-2025
Community Member at HRAIZON
4-2024
Founding Member at Pionyr
2-2024
Member at Athena Alliance

Education

2005 - 2007
Masters from Chapman University
1999 - 2003
BS from Worcester Polytechnic Institute

More Information

Social Presence :

Prographics :

Exp : 24 Location : Heber City, Utah, United States Job Level : Leadership Designation : Strategic Profit Advisor at Close the Gap Today
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Insights For Selling To Gwenevere

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gwenevere is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Gwenevere

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Gwenevere move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Gwenevere take some risk or not?

  • If necessary, they will be ready to take risks.

You And Gwenevere

Personality Compatibility


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