Gysbert Boersma

Questioner
DISC Type : c

Commercial Director at Nauplius Workboats

Greater Groningen Area, Netherlands

Overview

Gysbert Boersma is a Commercial Director with 15 years of international experience in the maritime industry. He has a strong background in developing new markets across Asia for major shipbuilders and now leads commercial strategy for Nauplius Workboats, focusing on specialized custom vessels. He holds a BA from the University of Oklahoma.

His interests appear to be professionally focused on the maritime and naval defense sectors, with a listed interest in organizations like the US Navy and Lockheed Martin.

After a long career delivering large vessels in Asia, he now focuses on building innovative diesel-electric workboats for Scottish salmon farms from the Netherlands.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Sustainable Shipbuilding
In his current role, he is involved in building diesel-electric vessels and has given presentations on sustainability and innovation within the maritime industry.
Aquaculture Technology
His recent work at Nauplius Workboats involves delivering specialized vessels for the Scottish salmon farming industry, a key market for the company.
Asia-Pacific Markets
He spent over a decade in senior roles focused on business development and project delivery in Indonesia, Malaysia, the Philippines, and Timor-Leste.

Media Appearances

Gysbert has no verified media appearances

Work History

12-2023
Commercial Director at Nauplius Workboats
1-2023 - 6-2023
Commercial Director at Winel B.V.
1-2017 - 12-2022
Director at PT Damen Schelde Indonesia
8-2013 - 12-2022
Regional Director Indonesia, Malaysia, Brunei, The Philippines and Timor-Leste at Damen Shipyards Group
Manager Sales Offshore China at Imtech Marine

Education

2002 - 2007
MA from University of Groningen
2001 - 2001
BA from University of Oklahoma - Price College of Business

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Groningen Area, Netherlands Job Level : Mid-senior Designation : Commercial Director at Nauplius Workboats
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Insights For Selling To Gysbert

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gysbert is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Gysbert

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Gysbert move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Gysbert take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Gysbert

Personality Compatibility


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