Hannah Connolly

Observer
DISC Type : ic

North American Revenue Marketing Manager at KnowBe4

New York, New York, United States

Overview

Hannah is the North American Revenue Marketing Manager at KnowBe4, with deep expertise in building Account-Based Marketing programs. A graduate of Boston College, she has a proven track record of leveraging intent data to generate millions in pipeline. People who have worked with her describe her as a skilled marketer and a team player.

Hannah enjoys the dynamic environment of industry events, highlighting her experience at Black Hat as a great opportunity to connect with prospects, customers, and colleagues outside of the typical work setting.

She was a key player in establishing an ABM program that generated over $4. 5M in directly sourced pipeline.

Personality Overview

Curious

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

ABM Strategy
She has direct experience building successful ABM programs from the ground up, generating millions in pipeline and achieving a 60% meeting-to-pipeline conversion rate.
Cybersecurity Marketing
Currently working at KnowBe4, she actively promotes her company's leadership in email security and attends major industry conferences like Black Hat.
AI in Marketing
She has shown interest in the application of AI in marketing by sharing content on how humanlike conversational AI chatbots can be for customer interactions.

Media Appearances

Hannah has no verified media appearances

Work History

1-2025
North American Revenue Marketing Manager at KnowBe4
6-2024 - 1-2025
Demand Generation Manager at Egress, a KnowBe4 company
11-2023 - 6-2024
Account Based Marketing Specialist at Five9
5-2022 - 11-2023
Account Based Marketing Associate at Drift
1-2022 - 5-2022
Sr. Enterprise SDR at Drift

Education

2017 - 2021
Bachelor of Science in Management - BS from Boston College Carroll School of Management

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York, New York, United States Job Level : Middle Designation : North American Revenue Marketing Manager at KnowBe4
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Insights For Selling To Hannah

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hannah is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Hannah

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Hannah move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Hannah take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Hannah

Personality Compatibility


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