Hannah Wardle

Enthusiast
DISC Type : i

Senior CRM Manager at PetLabCo.

Southsea, England, United Kingdom

Overview

Hannah is a highly self-motivated and detail-oriented Senior CRM Manager at PetLabCo. She specializes in CRM platforms like Emarsys and Klaviyo, with a proven track record of briefing, building, testing, and reporting on email campaigns. She has progressed through multiple roles within the company.

Hannah holds a CIM qualification and multiple coding and site development certifications, which she achieved during her apprenticeship. This demonstrates her long-standing commitment to continuous professional development.

Personality Overview

Consensus Focused

Story Driven

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

CRM Optimization
She has created new automations and run numerous A/B tests to improve various KPIs across multiple brands.
Email Campaign Management
She has managed the end-to-end delivery of critical retail campaigns for events like Black Friday and Christmas, both at PetLabCo and a previous role.
Customer Journey Design
She is proud of her work designing customer journeys for pivotal projects, showcasing her focus on the complete user experience.

Media Appearances

Hannah has no verified media appearances

Work History

1-2026
Senior CRM Manager at PetLabCo.
4-2024 - 2-2026
CRM Manager at PetLabCo.
1-2022 - 4-2024
CRM Executive at PetLabCo.
5-2021 - 1-2022
Email Marketing Executive at Rinkit.com
3-2020 - 5-2021
Marketing Executive at SPB UK

Education

Education details unavailable from CIM | The Chartered Institute of Marketing
2014 - 2017
Education details unavailable from Havant Sixth Form College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Southsea, England, United Kingdom Job Level : Middle Designation : Senior CRM Manager at PetLabCo.
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Insights For Selling To Hannah

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hannah is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Hannah

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Hannah move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Hannah take some risk or not?

  • They can take some low-probability risks if needed.

You And Hannah

Personality Compatibility


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