Hannah Zhang

Questioner
DISC Type : c

Product Marketing at Allium

New York, New York, United States

Overview

Hannah is a Product Marketing professional at Allium with a background transitioning from finance to tech and then into decentralized finance. A Wharton MBA graduate, she has international GTM strategy experience in the US, Asia, and Latin America. Her expertise lies in launching and growing products.

Outside of work, Hannah is passionate about mentoring others through career transitions. She built an online audience of over 100, 000 in six months by sharing her journey and advice on personal branding. She also founded a Womens Employee Resource Group at a previous company.

She grew her online brand to over 100, 000 followers in just six months while working a full-time job.

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Career Transitions
Writes and posts extensively about her own non-linear path from finance to tech to defi, aiming to help others navigate similar changes.
Personal Branding
Built a personal brand of over 100, 000 followers in six months and shares tactical advice on how others can build their own online presence.
Go-to-Market Strategy
Previously led the launch and growth strategy for a food delivery service across several countries in Latin America.

Media Appearances

Hannah has no verified media appearances

Work History

9-2025
Product Marketing at Allium
Product Marketing at Bonterra
Technical Product Manager at eBay
Product Manager at CourseHorse
Senior Manager, GTM Strategy at DiDi

Education

Master of Business Administration - MBA from The Wharton School
Bachelor's Degree from Columbia College, Columbia University

More Information

Social Presence :

Prographics :

Exp : 1 Location : New York, New York, United States Job Level : Middle Designation : Product Marketing at Allium
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Insights For Selling To Hannah

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hannah is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Hannah

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hannah move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Hannah take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Hannah

Personality Compatibility


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