Harjinder Sidhu

Commander
DISC Type : D

Founder & CEO at zovioh

Brampton, Ontario, Canada

Overview

Harjinder Sidhu is the Founder and CEO of Zovioh, a digital marketing agency focused on helping small businesses in the Greater Toronto Area acquire more clients. His approach is shaped by firsthand experience and lessons learned from previously building and losing a food business. He holds a BSc in Agriculture from Lovely Professional University.

Originally from Sriganganagar, Rajasthan, he immigrated to Canada in 2017. He candidly shares his journey of starting from the bottom as a line operator in a factory, highlighting his resilience and determination as an immigrant entrepreneur who taught himself English to build a new life and career.

Unique fact: Harjinder failed his 12th-grade exams and could barely write a sentence in English when he started university, showcasing a remarkable story of personal transformation.

Personality Overview

Decisive

Impact-Driven

Very Quick

They prefer to move quickly, and expect the same from others.  They are less concerned about the product and more about its potential impact. They do not care very much about building rapport or relationships.

Topics They Care About

GTA Small Businesses
His agency, Zovioh, is dedicated to helping small and medium businesses across the GTA get more clients through effective digital marketing and social media campaigns.
Immigrant Entrepreneurship
He identifies as an immigrant entrepreneur and often shares his personal story of moving to Canada, facing challenges, and building a business from the ground up.
Learning from Failure
He openly discusses how his two failed attempts at a food business taught him invaluable lessons about marketing and resilience, which directly inspired the creation of Zovioh.

Media Appearances

Harjinder has no verified media appearances

Work History

5-2026
Founder & CEO at zovioh
8-2024 - 4-2025
Life & Health Insurance Advisor at Desjardins Financial Security Independent Network - Toronto West Centre
6-2023 - 9-2025
Business Owner at Harrie Parrie Icecream & Shakes
6-2022 - 6-2023
Maintenance Planner at Eagle Freight System
6-2022 - 6-2023
Service Supervisor at Eagle Truck and Trailer Repair

Education

2017 - 2018
post graduate diploma from Lambton College
2012 - 2016
graduation from Lovely Professional University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Brampton, Ontario, Canada Job Level : Leadership Designation : Founder & CEO at zovioh
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Insights For Selling To Harjinder

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Be respectful but crisp
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Harjinder is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Harjinder

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Harjinder move?

  • If convinced, they can reach decisions quite fast.
  • Can Harjinder take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Harjinder

Personality Compatibility


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