Harriet Lowson in

Harriet Lowson

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Brand Strategy Director at Depop
📍 London, England, United Kingdom

Harriet is the Global Brand Strategy Director at Depop, leveraging deep expertise from roles at Reiss and the prestigious agency Wieden + Kennedy. With an MA from Kings College London, she specializes in building brand platforms for major fashion and lifestyle clients like Nike, Converse, and adidas.

Her work indicates a strong passion for the intersection of fashion, culture, and sustainability. She champions creative collaborations and is focused on connecting brands with youth culture through authentic storytelling and innovative campaigns that resonate with a younger audience.

Harriet was a key figure behind Depops clever "Depopamine" campaign, linking the rush of finding the perfect item to a dopamine hit.

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Experience
14 Years
Current Role
Brand Strategy Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Harriet cares about

Creative Brand Strategy
Has a long history of building brand strategies for major fashion and lifestyle companies including Depop, Reiss, and Nike.
Youth Culture Marketing
[Predicted] Her work at Depop and past clients like adidas and Foot Locker shows a deep focus on authentically connecting brands with Gen Z consumers.
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Career

Work history

5-2021
Brand Strategy Director
Depop
7-2020 - 4-2021
Brand Strategy & Marketing Director
Reiss
1-2020 - 7-2020
Lead Creative Strategist
SUPERIMPOSE
7-2014 - 2-2020
Strategist
Wieden + Kennedy
9-2011 - 7-2014
Creative Strategist
DigitasLBi
In the press

Media appearances

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Education
2009 - 2010
MA
King's College London
2006 - 2009
BA (Hons)
University of Bristol
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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