Harriet Lowson

Examiner
DISC Type : sc

Brand Strategy Director at Depop

London, England, United Kingdom

Overview

Harriet is the Global Brand Strategy Director at Depop, leveraging deep expertise from roles at Reiss and the prestigious agency Wieden + Kennedy. With an MA from Kings College London, she specializes in building brand platforms for major fashion and lifestyle clients like Nike, Converse, and adidas.

Her work indicates a strong passion for the intersection of fashion, culture, and sustainability. She champions creative collaborations and is focused on connecting brands with youth culture through authentic storytelling and innovative campaigns that resonate with a younger audience.

Harriet was a key figure behind Depops clever "Depopamine" campaign, linking the rush of finding the perfect item to a dopamine hit.

Personality Overview

Overcautious

Late Adopter

Unexpressive

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Creative Brand Strategy
Has a long history of building brand strategies for major fashion and lifestyle companies including Depop, Reiss, and Nike.
Youth Culture Marketing
[Predicted] Her work at Depop and past clients like adidas and Foot Locker shows a deep focus on authentically connecting brands with Gen Z consumers.
Innovative Campaigns
Recently celebrated the launch of Depop's major US and UK campaigns, "Taste Recognizes Taste" and "Depopamine, " developed with Uncommon Creative Studio.

Media Appearances

Harriet has no verified media appearances

Work History

5-2021
Brand Strategy Director at Depop
7-2020 - 4-2021
Brand Strategy & Marketing Director at Reiss
1-2020 - 7-2020
Lead Creative Strategist at SUPERIMPOSE
7-2014 - 2-2020
Strategist at Wieden + Kennedy
9-2011 - 7-2014
Creative Strategist at DigitasLBi

Education

2009 - 2010
MA from King's College London
2006 - 2009
BA (Hons) from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Brand Strategy Director at Depop
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Insights For Selling To Harriet

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Harriet is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Harriet

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Harriet move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Harriet take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Harriet

Personality Compatibility


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