Haydn Durrant

Trailblazer
DISC Type : DI

Head of Product Engagement, Data & Analytics at BAE Systems

Warfield, England, United Kingdom

Overview

Haydn is a Data and Analytics leader at BAE Systems with 26 years of experience in delivering measurable business value through data transformation. He holds a First Class BSc (Hons) from Bournemouth University. Colleagues consistently describe him as thoughtful, diligent, reliable, and extremely focused.

Outside of work, Haydn enjoys morning walks with his dog, Moose. He is also dedicated to continuous learning within his field, often listening to industry podcasts like "Driven by Data" to gather new insights and inspiration.

At his previous role with Telefónica Tech, he led a data and AI practice of over 200 employees, managing an annual revenue in excess of £25 million.

Personality Overview

Assertive

Informal

Charismatic

They will fight for you if they come to believe in you.  They are charming and have the ability to align others behind their decisions. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Data ROI
He strongly advocates for focusing data projects on business outcomes and decisions, believing that data itself delivers no value until people use it to take action.
Data-Driven Culture
He believes creating a data-led business starts with leadership and has a track record of delivering transformational data culture change within organizations.
Data Monetization
He has direct experience collaborating on data monetization initiatives, such as his work helping Royal Mail enable new revenue streams through its data.

Media Appearances

Haydn has no verified media appearances

Work History

12-2025
Head of Product Engagement, Data & Analytics at BAE Systems
10-2018 - 12-2025
Client Delivery Lead / SLT at Telefónica Tech (EN)
6-2025 - 9-2025
Freelance Consultant at Freelance
2-2018 - 10-2018
GDPR Project Delivery Lead at Infoshare Ltd.
1-2018 - 2-2018
Searching for next contract at Maybex Consulting Limited

Education

10-1994 - 6-1998
Bsc (Hons) First Class from Bournemouth University
Education details unavailable from Meta NLP

More Information

Social Presence :

Prographics :

Exp : 7 Location : Warfield, England, United Kingdom Job Level : Mid-senior Designation : Head of Product Engagement, Data & Analytics at BAE Systems
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Insights For Selling To Haydn

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Talk about yourself and some of your achievements at the start of the conversation
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Haydn is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Haydn

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Haydn move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Haydn take some risk or not?

  • They can take risks if necessary.

You And Haydn

Personality Compatibility


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