Hayley Croft in

Hayley Croft

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Head of Marketing at Pinewood School, UK
📍 London, England, United Kingdom

An experienced marketing lead with a 15-year track record building world-renowned media and entertainment brands, including Bluey and Planet Earth II. She holds a Bachelor of Science from the University of Exeter. Colleagues consistently describe her as exceptional, creative, professional, and commercially focused.

Her first-class university dissertation was an in-depth study of the evolution of the Danube Rivers floodplain in Romania.

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Experience
13 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Hayley shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Hayley cares about

Global Brand Marketing
Has an impeccable track record building and managing global marketing plans for some of the world's most loved brands, including Bluey and BBC Earth.
Children's Entertainment
Led the brand strategy and global marketing for the hit preschool show Bluey at BBC Studios, driving audience growth and engagement across digital platforms.
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Career

Work history

4-2025
Head of Marketing
Pinewood School, UK
7-2021 - 3-2025
Head of Brand & Marketing, Bluey
BBC Studios
3-2020 - 6-2021
Global Brand Manager, Bluey and Kids & Family Portfolio
BBC Studios
4-2015 - 3-2020
Brand Manager, BBC Earth
BBC Studios
12-2011 - 8-2013
Brand Marketing Executive
Dow Jones
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2010
Bachelor of Science (BSc)
University of Exeter
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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