Hayley Croft

Collaborator
DISC Type : is

Head of Marketing at Pinewood School, UK

London, England, United Kingdom

Overview

An experienced marketing lead with a 15-year track record building world-renowned media and entertainment brands, including Bluey and Planet Earth II. She holds a Bachelor of Science from the University of Exeter. Colleagues consistently describe her as exceptional, creative, professional, and commercially focused.

Her first-class university dissertation was an in-depth study of the evolution of the Danube Rivers floodplain in Romania.

Personality Overview

Fair-minded

Appreciative

Good Listener

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Global Brand Marketing
Has an impeccable track record building and managing global marketing plans for some of the world's most loved brands, including Bluey and BBC Earth.
Children's Entertainment
Led the brand strategy and global marketing for the hit preschool show Bluey at BBC Studios, driving audience growth and engagement across digital platforms.
Integrated Marketing Campaigns
Focuses on creating and executing fully integrated, multi-channel campaigns to support global content distribution, sales, and consumer products.

Media Appearances

Hayley has no verified media appearances

Work History

4-2025
Head of Marketing at Pinewood School, UK
7-2021 - 3-2025
Head of Brand & Marketing, Bluey at BBC Studios
3-2020 - 6-2021
Global Brand Manager, Bluey and Kids & Family Portfolio at BBC Studios
4-2015 - 3-2020
Brand Manager, BBC Earth at BBC Studios
12-2011 - 8-2013
Brand Marketing Executive at Dow Jones

Education

2007 - 2010
Bachelor of Science (BSc) from University of Exeter

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at Pinewood School, UK
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Insights For Selling To Hayley

During A Call Or A Meeting

DO's

  • Show them how they look good by making this decision
  • Summarize the key points at the end of the conversation
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Don’t sound very transactional
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hayley is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Hayley

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Hayley move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Hayley take some risk or not?

  • They probably won’t put a lot at risk.

You And Hayley

Personality Compatibility


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